Connect to Consumer (Pt.2)

Building and scaling an online business is as much about staying on top of market trends as it is optimizing your website for conversion. The eCommerce market moves quickly and your customer's tastes and expectations can change in a very short amount of time...

Luckily, you don't have to go far to identify market trends. Read below and stay on top of the latest ecomm news and Shopify updates as we continue from our previous issue.

Build your brand and tell your story online as only you can.

Powerful themes for your storefront, built for conversion.


Shopify has released 8 new free themes and 10 new premium themes that are designed for conversion and offer new and powerful ways to customize your storefront.

New products and features: Preview inspector, theme updates, Online Store Editor for Shopify Mobile, no code 3D viewer configuration, and ThemesLEARN MORE


Manage custom fields across the core aspects of your business.

More powerful metafield types that work across more aspects of your business like customers and orders. Once created, dynamically showcase your custom information across your storefront.

New products and features: Metafields lists, Metafields in Customer Segmentation, and Metafields on more resources. LEARN MORE

Know your best customers and turn them into lifelong fans.

Meet your best customers on Shop.

Turn first-time customers into your best customers with Shop’s free re-engagement tools like post-purchase offers, personalized product recommendations, and prioritized search.

New products and features: Post-purchase offers, Shop Favorites, and Search. LEARN MORE

Create stronger customer relationships with the app built for shopping.

Shop is your out-of-the-box app strategy for building brand loyalty through richer shopping experiences. Customize your Shop Store and get featured in curated collections in the home feed.

New products and features: Shop Stores and Collections. LEARN MORE

With so many updates released at once, it may take you some time to figure out just what will work for you and your brand.

But many of these tools serve the same function: increasing exposure and generating new sales.

If you have any further questions about any of these, or want to know about more updates in Shopify that aren’t listed, feel free to reach out to us


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