Sundays with Anna | Newsletter #34 Hey, We’ve just landed back in Australia, jet-lagged, a little sandy, and a lot grateful. That first RV adventure is officially wrapped, and before real life rushes in, here’s a quick scrapbook page of...
If your Black Friday prep feels tangled, you’re not alone. When pages, promos, and flows pile up, it’s easy to add more and accidentally make things harder to manage, test, and scale. Here’s the real move: not more tactics, but...
Sundays with Anna | Newsletter #33 Last week, I shared our big family update. We’ve landed in the US and kicked off our RV chapter. 🥰 New views, same calm systems. And as we settle into life on the road,...
Big life update from me… we did the thing. 🤭 Last Friday, Russ, the kids, and I flew to the USA to put a long-time dream into motion: running our business while we travel. We’re kicking things off with our first...
If your Klaviyo flows look like spaghetti, you’re not alone. 🍝 Once brands start layering segmentation, exceptions, and conditional logic, things can get messy — fast. But here’s the truth: more branches, more relevance. They usually make your flows harder...
Flows aren’t “set and forget.” When they’re built the wrong way, they silently drain revenue week after week. After helping dozens of Klaviyo setups, we’ve seen the same pitfalls pop up again and again. The good news? They’re simple to...
Your website can look stunning — but if it isn’t built to guide shoppers toward the “buy” button, you’re losing sales before they even start browsing. With Black Friday right around the corner, design alone isn’t enough. You need CRO-ready...
If you read our last newsletter on prepping your store for BFCM, you know I’m a big believer in small, smart upgrades that drive big conversion wins. And after rebuilding 400+ of Shopify product pages, we’ve noticed a pattern: There...
Sundays with Anna | Newsletter #30 I thought I had a pretty solid handle on what made a Shopify store convert.7 years in, 400+ builds later… I thought I’d seen it all. And then one client changed everything. They came...
BFCM is just around the corner — and this year, competition will be fiercer than ever. Between rising ad costs, shorter attention spans, and more brands fighting for the same wallet, one thing’s clear: You need a bulletproof plan to...
Sundays with Anna | Newsletter #29 Hi! I’m back from a well-spent birthday week (cake, cocktails, and zero Shopify dashboards for a few days 🙌)… and wow, it feels good to dive back in. And coming back with fresh eyes?...
If you read our last newsletter about high-converting homepages, you already know I’m obsessed with making sure your store’s most important pages work for you. And now we’re moving on to the real moneymaker of your store: your product page....
Sundays with Anna | Newsletter #28 Hey hey, It’s not Anna this time 👀 She’s off doing birthday things (cake, cuddles with her kids, probably rearranging her pantry because of her OCD.) 🤪 So we thought we’d borrow her keyboard...
Your homepage is your brand’s welcome mat, and when it’s not working, you’re losing customers before they even browse. In this blog, we’re taking you behind the scenes of 3 Shopify stores we rebuilt. Each one had unique challenges —...
Sundays with Anna | Newsletter #27 If you’ve ever scrolled Instagram and thought, “Everyone else has it together except me”… Let me stop you right there. Because after weeks of client calls, here’s what I know for sure: No one...
EOFY is over, and now it’s time for the real work — turning all that data into decisions that move your store forward. Most founders either drown in numbers or ignore analytics completely (until something breaks) — neither works. Your...
Sundays with Anna | Newsletter #26 I’ll be honest… After a big EOFY push (and let’s be real, a lot of emails), July crept up a little faster than I expected. And the first few days? They felt…flat. 😶 That...
Sundays with Anna | Newsletter #22 Hey hey, Anna here 👋 I saw one of those TikTok trends the other night — you know the ones with the soft music and text that starts with: “She doesn’t know it yet…”...
Q4 is around the corner… And if you’re a Shopify founder feeling the itch to refresh your store (but the thought of a full rebuild makes you want to close your laptop and walk into the sea 🫠)… Let’s not....
Sundays with Anna | Newsletter #25 EOFY is officially wrapped… and honestly? I’m still taking it all in. This wasn’t just a sale. It was a reminder of everything I’ve built and everyone who helped build it with me. Every...
Sundays with Anna | Newsletter #24 If I could sit down with someone who was starting, I’d say: “Stop trying to ‘look’ legit — and start building something that works.” Because back then? I spent thousands trying to piece together...
