The XY&Z Blog

🤫 Confession: I still get Impostor Syndrome after 7 years + Tips inside!

Sundays with Anna | Newsletter #18 Last March 7, we celebrated HOC’s 7th Anniversary! 🎉 Yup, 7 years! That’s how long House of Cart has been in business. It all began as a simple idea, helping our community of passionate...

Klaviyo just got pricier - Here’s what to do!

“I’m hesitant to proceed and would appreciate discussing a solution.” If your latest Klaviyo bill made you do a double take just like some of our clients here, you’re not alone. Pricing just went up, and now everyone’s asking the...

This one’s for you! 💜

Sundays with Anna | Newsletter #17 This isn’t my usual newsletter—this is a special edition because today is for you. International Women’s Day is more than a date on the calendar. It’s a moment to pause and recognise the strength,...

They spent thousands on ads… and got zero sales 😳

Hi! Imagine dropping thousands of Facebook and Instagram ads, watching traffic roll in…and still seeing zero sales. 😳 That’s exactly what happened to one of our clients—a Shopify merchant who was frustrated (and honestly, ready to give up). So we...

My Team’s 1% Better Plan—And How You Can Start Yours 💡

Sundays with Anna | Newsletter #15 Hi! I’m all pumped up writing this as I just had my recent trip to the Philippines! Meeting my team was incredibly special. We enjoyed plenty of catching up and laughter, and we also...

Guess Who Was Just on Thelotco Podcast? 🙋‍♀️

Sundays with Anna | Newsletter #07 Guess what? I’m o excited to share that I was recently invited as a guest on Mel Robbins' Thelotco Business Podcast to talk all things Shopify and E-commerce! Every time I get to speak as...

Why 1% better every day matters 💪

Sundays with Anna | Newsletter #14 Hi! This year, my team and I kicked things off with an intention and goal-setting session, and let me tell you—it was the kind of meeting that fuels your soul. 😍 Each of us...

What Our Family Trip Taught My Kids About Spending Wisely 💸

Sundays with Anna | Newsletter #13 Hi there! Our family road trip this summer holiday wasn’t just about beaches and ice cream (although there was plenty of that!). I used the time to teach the kids some life lessons...

Grateful for you 😍

Sundays with Anna | Newsletter #12 Before everyone gets busy preparing for the holidays, I wanted to thank all of you who made this year so memorable for me. I’m grateful for our amazing clients, who trust us...

🧑‍🎄What Decorating the Tree Taught Me About Life and Business🎄

Sundays with Anna | Newsletter #11 One morning someone asked me, “How does your tree look lovely this year?” I actually replied - it's a mixed mash-up of colour and ornaments! Haha! With 3 kids, anything goes! As someone...

Strategies I've Learned to Make the Holiday Season Truly Feel Enjoyable

Sundays with Anna | Newsletter #10 Hi there, Anna here… In my last newsletter, I shared a glimpse into the behind-the-scenes of my business journey. Missed it? Catch up here. As promised, I’m back for Part 2—-my go-to strategy...

Boring or Exciting? Shopify Editions Winter '25 Updates

Shopify Winter ’25 is here—and it’s different this time. They’ve released over 150 updates (yes, really), but instead of flashy new features, they’re calling it the “boring” update. Why?Because it’s focused on fixing what matters most bugs, speed, and optimisation....

2024 at House of Cart: A Year to Remember

As we wrap up 2024, we’re raising a toast to the wins, the laughs, and yes, even the “oops” moments. Here’s what we’ve been up to this year—and how you made it all possible. 42 Shopify Stores Built 🚀 42...

Why Your Email Volume Dropped—and How to Fix It Fast!

As we enter into the most important days of the holiday season, have you noticed a sudden dip in your email send volumes? Don’t worry—you’re not alone, and there’s a solution. What's Happening? If your Klaviyo Sender Score drops below...

Unlock the Power of Klaviyo in 2025

As Black Friday approaches and the holiday rush kicks into gear, it’s the perfect time to start planning for long-term growth beyond seasonal sales. By January, Klaviyo’s powerful tools can help you deepen customer relationships and drive retention for the...

Part 1: The Untold Side of My Business Journey 👀

I wanted to share something different with you today. Something that goes beyond the usual highlights of running a business. You know how we usually see those picturesque holiday photos online—the ones where entrepreneurs seem to have it all together?...

Key Shopify Priorities to Start in January

With the busy holiday season in full swing, planning for 2025 might be the last thing on your mind. But when the dust settles after Black Friday and the holidays, January is the perfect time to dive into some key...

BFCM Is Just the Beginning…

The real challenge? Keeping those new customers hooked and turning them into loyal fans. And your most powerful tool to do that? Email marketing From personalised follow-ups to exclusive offers, email is your secret weapon to keep the sales coming...

Guess Who Was Just on Thelotco Podcast? 🙋‍♀️

Sundays with Anna | Newsletter #07 Guess what? I’m so excited to share that I was recently invited as a guest on Mel Robbins' Thelotco Business Podcast to talk all things Shopify and E-commerce! Every time I get to speak...

The Secret to BFCM Success: Post-Sale Strategies that Build Loyalty

BFCM is just the start. The real magic? Keeping those new customers coming back for more. Let’s talk post-BFCM strategies that will help you turn those one-time buyers into loyal, repeat customers. Tip # 1: Make Them Love You! Make...

PLAN AHEAD TO STAY AHEAD

DOWNLOAD BFCM CALENDAR What’s inside? A refreshed playbook with updated strategies Easy-to-follow guides to boost your sales Reminders to keep you on track If you’re juggling a million things (because, who isn’t?), the 2024 BFCM Calendar has everything you need...

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