Sundays with Anna | Newsletter #39 This week, I had a proper founder mum moment. I was sitting at the kitchen table with my laptop open, a cold cup of tea next to me (again), and I’d just been interrupted...
The biggest revenue window isn’t before Valentine’s. It’s after. When your sale ends, your traffic doesn’t magically disappear. Some of it is still warm. Still considering. Still comparing. And most brands… go quiet. That silence costs money. We’ve seen this...
The 5-second test (do this in real time) Open your homepage and look at the first screen for 5 seconds, no scrolling. Then answer: What do you sell? Who is it for? What should I click next? If you hesitate...
Sundays with Anna | Newsletter #37 Hi, I have been on a hundred sales calls, and I can always tell when a founder is overwhelmed, not because they’re dramatic about it, but because they keep asking the same question in...
If “AI-readable” sounds technical, you’re not alone. Most founders assume it means code, schema, and a dev sprint. But here’s the real truth: AI readability is mostly clarity. Clear product language. Clear site structure. Clear answers in the right places....
Sundays with Anna | Newsletter #36 Hey, I hope you got a tiny reset over the holidays: slower mornings, hot cups, fewer tabs open. One week in and something fun happened already… We signed a new build in Texas, and...
Sundays with Anna | Newsletter #35 Hey, Before we switch the laptops off and lean into the slower days, I wanted to send you a big, heartfelt thank you from our tiny, mighty HOC team. Your replies, trust, and little...
Sundays with Anna | Newsletter #34 Hey, We’ve just landed back in Australia, jet-lagged, a little sandy, and a lot grateful. That first RV adventure is officially wrapped, and before real life rushes in, here’s a quick scrapbook page of...
If your Black Friday prep feels tangled, you’re not alone. When pages, promos, and flows pile up, it’s easy to add more and accidentally make things harder to manage, test, and scale. Here’s the real move: not more tactics, but...
Sundays with Anna | Newsletter #33 Last week, I shared our big family update. We’ve landed in the US and kicked off our RV chapter. 🥰 New views, same calm systems. And as we settle into life on the road,...
Big life update from me… we did the thing. 🤭 Last Friday, Russ, the kids, and I flew to the USA to put a long-time dream into motion: running our business while we travel. We’re kicking things off with our first...
If your Klaviyo flows look like spaghetti, you’re not alone. 🍝 Once brands start layering segmentation, exceptions, and conditional logic, things can get messy — fast. But here’s the truth: more branches, more relevance. They usually make your flows harder...
Flows aren’t “set and forget.” When they’re built the wrong way, they silently drain revenue week after week. After helping dozens of Klaviyo setups, we’ve seen the same pitfalls pop up again and again. The good news? They’re simple to...
Your website can look stunning — but if it isn’t built to guide shoppers toward the “buy” button, you’re losing sales before they even start browsing. With Black Friday right around the corner, design alone isn’t enough. You need CRO-ready...
If you read our last newsletter on prepping your store for BFCM, you know I’m a big believer in small, smart upgrades that drive big conversion wins. And after rebuilding 400+ of Shopify product pages, we’ve noticed a pattern: There...
Sundays with Anna | Newsletter #30 I thought I had a pretty solid handle on what made a Shopify store convert.7 years in, 400+ builds later… I thought I’d seen it all. And then one client changed everything. They came...
BFCM is just around the corner — and this year, competition will be fiercer than ever. Between rising ad costs, shorter attention spans, and more brands fighting for the same wallet, one thing’s clear: You need a bulletproof plan to...
Sundays with Anna | Newsletter #29 Hi! I’m back from a well-spent birthday week (cake, cocktails, and zero Shopify dashboards for a few days 🙌)… and wow, it feels good to dive back in. And coming back with fresh eyes?...
If you read our last newsletter about high-converting homepages, you already know I’m obsessed with making sure your store’s most important pages work for you. And now we’re moving on to the real moneymaker of your store: your product page....
Sundays with Anna | Newsletter #28 Hey hey, It’s not Anna this time 👀 She’s off doing birthday things (cake, cuddles with her kids, probably rearranging her pantry because of her OCD.) 🤪 So we thought we’d borrow her keyboard...
Your homepage is your brand’s welcome mat, and when it’s not working, you’re losing customers before they even browse. In this blog, we’re taking you behind the scenes of 3 Shopify stores we rebuilt. Each one had unique challenges —...
