The XY&Z Blog

Sundays with Anna | Newsletter #33 Last week, I shared our big family update. We’ve landed in the US and kicked off our RV chapter. 🥰 New views, same calm systems. And as we settle into life on the road,...

You’ll never guess today’s “office” view 👀🚐 

Big life update from me… we did the thing. 🤭 Last Friday, Russ, the kids, and I flew to the USA to put a long-time dream into motion: running our business while we travel. We’re kicking things off with our first...

Conditional Splits Without the Chaos

If your Klaviyo flows look like spaghetti, you’re not alone. 🍝 Once brands start layering segmentation, exceptions, and conditional logic, things can get messy — fast. But here’s the truth: more branches, more relevance. They usually make your flows harder...

The 6 Flow Mistakes Costing You Sales

Flows aren’t “set and forget.” When they’re built the wrong way, they silently drain revenue week after week. After helping dozens of Klaviyo setups, we’ve seen the same pitfalls pop up again and again. The good news? They’re simple to...

The CRO Fixes That Turned 2 Stores Into Conversion Machines

Your website can look stunning — but if it isn’t built to guide shoppers toward the “buy” button, you’re losing sales before they even start browsing. With Black Friday right around the corner, design alone isn’t enough. You need CRO-ready...

3 Product Page Add-Ons We Keep Rebuilding (Because They Work)

If you read our last newsletter on prepping your store for BFCM, you know I’m a big believer in small, smart upgrades that drive big conversion wins. And after rebuilding 400+ of Shopify product pages, we’ve noticed a pattern: There...

The Shopify win I didn’t see coming 👀🤯

Sundays with Anna | Newsletter #30 I thought I had a pretty solid handle on what made a Shopify store convert.7 years in, 400+ builds later… I thought I’d seen it all. And then one client changed everything. They came...

If I Were Prepping for BFCM Right Now… Here’s Exactly What I’d Do

BFCM is just around the corner — and this year, competition will be fiercer than ever. Between rising ad costs, shorter attention spans, and more brands fighting for the same wallet, one thing’s clear: You need a bulletproof plan to...

I didn’t expect to learn this after 6 years 😮

Sundays with Anna | Newsletter #29 Hi! I’m back from a well-spent birthday week (cake, cocktails, and zero Shopify dashboards for a few days 🙌)… and wow, it feels good to dive back in. And coming back with fresh eyes?...

Product Pages That Sell: Real Client Examples You Can Learn From

If you read our last newsletter about high-converting homepages, you already know I’m obsessed with making sure your store’s most important pages work for you. And now we’re moving on to the real moneymaker of your store: your product page....

It’s Anna’s birthday! But she left us unsupervised. 😅🎂

Sundays with Anna | Newsletter #28 Hey hey, It’s not Anna this time 👀 She’s off doing birthday things (cake, cuddles with her kids, probably rearranging her pantry because of her OCD.) 🤪 So we thought we’d borrow her keyboard...

From Clunky to Conversion-Ready: 3 Shopify Homepage Rebuilds That Work

Your homepage is your brand’s welcome mat, and when it’s not working, you’re losing customers before they even browse. In this blog, we’re taking you behind the scenes of 3 Shopify stores we rebuilt. Each one had unique challenges —...

3 founder stories reminded me why we do this ❤️

Sundays with Anna | Newsletter #27 If you’ve ever scrolled Instagram and thought, “Everyone else has it together except me”… Let me stop you right there. Because after weeks of client calls, here’s what I know for sure: No one...

Let’s Talk Data: What Your Shopify Analytics Are Trying to Tell You

EOFY is over, and now it’s time for the real work — turning all that data into decisions that move your store forward. Most founders either drown in numbers or ignore analytics completely (until something breaks) — neither works. Your...

The Q3 reset I didn’t know I needed. 😌💖

Sundays with Anna | Newsletter #26 I’ll be honest… After a big EOFY push (and let’s be real, a lot of emails), July crept up a little faster than I expected. And the first few days? They felt…flat. 😶 That...

She didn’t know it yet…✨

Sundays with Anna | Newsletter #22 Hey hey, Anna here 👋 I saw one of those TikTok trends the other night — you know the ones with the soft music and text that starts with: “She doesn’t know it yet…”...

What’s Working Now in Shopify Stores (Our Internal CRO Insights)

Q4 is around the corner… And if you’re a Shopify founder feeling the itch to refresh your store (but the thought of a full rebuild makes you want to close your laptop and walk into the sea 🫠)… Let’s not....

Thank you from the bottom of my heart ❤️

Sundays with Anna | Newsletter #25 EOFY is officially wrapped… and honestly? I’m still taking it all in. This wasn’t just a sale. It was a reminder of everything I’ve built and everyone who helped build it with me. Every...

The biggest mistake I made in my business (don’t do this) 🙅

Sundays with Anna | Newsletter #24 If I could sit down with someone who was starting, I’d say: “Stop trying to ‘look’ legit — and start building something that works.” Because back then? I spent thousands trying to piece together...

The Ultimate EOFY Shopify Audit Checklist (What to Clean Up Now)

EOFY isn’t just for accountants. For smart Shopify founders, it’s the ideal moment to step back, assess the mess, and set your store up for a stronger second half of the year. Because when you don’t pause to reset, you...

I wore all the hats… and none of them fit 🤯

Sundays with Anna | Newsletter #23 When I first launched Global Bambino, I thought I was being so smart. “I’ll do it all myself,” I said. “I’m saving money,” I said. “This is fine,” I said... while up at 2...

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