Your Black Friday, done by October.
A gift-guide landing page on your store, three emails pre-built in your Klaviyo, and a practical campaign plan. Built for you, finished by the end of October, launched whenever you choose.
While every other store is scrambling in mid November, yours is done and waiting for the green light.
Get your spot · $1,790 + GST →
You cannot win Black Friday by shouting the loudest.
Here is what every store in your customer's inbox will be doing on 27 November: 40% OFF EVERYTHING, blasted to the whole list, three times a day.
You know what that week feels like from the inside too. The offer decided at the last minute. The emails written the night before. The "sale" banner slapped on the homepage at 11pm. We watch it happen to good stores every single year.
Meanwhile, BFCM shoppers are Christmas gift buyers with a list of people to tick off. They do not buy from the loudest store. They buy from the store that makes choosing easy and shows up prepared.
That takes about three weeks of focused work. Or it takes us, doing it for you, in October.
What we build for you
One package, four pieces, all done for you. You approve everything before it goes anywhere.
Your BFCM Campaign Plan
You know your products and customers. We put the plan on paper properly: your offer framed the right way (discount, bundle or gift with purchase), when your emails should land, and your Christmas shipping cutoff dates. Practical, clear, yours to keep.
A gift-guide landing page on your store
Designed and built by our senior Shopify designer on your theme. Hero, countdown timer, and your best picks grouped so gift buyers choose fast: for him, for her, by price point, or your bundles. After BFCM we relabel it as your Christmas gift guide so it keeps selling through December.
Three emails, pre-built in your Klaviyo
Early access. Launch. Last call. Written in your voice, built on your template, sitting in your Klaviyo ready to fire. Plus a buyer segment so the campaign lands with people who actually purchase.
Handover, on your timeline
Everything is finished by the end of October and in your hands by the first week of November with a simple go-live checklist. You choose exactly when it launches. Your store, your timing, your call.
What a gift-guide page looks like
Here is an example we built for a fictional store. Yours is designed on your theme, your brand and your products, and you approve it before it goes anywhere near live.
Hero and countdown, curated gift categories, sale pricing, bundle deals, shipping cutoff dates and a gift-card save for the latecomers. Built once, working for you through Christmas.
How it works
Around 30 minutes of your time, start to finish.
Grab a spot
Book below. Your payment locks in a dedicated build slot.
30-min kickoff
Your offer, your gift picks, your dates. That's all we need from you.
We build it
You approve the plan first, then the page and emails get built to it. One revision round included.
You launch
Everything handed over by the first week of November. It goes live when you say so.
Perfect if…
✓ You sell products people gift (or could, bundled well)
✓ You have an email list in Klaviyo, even a modest one
✓ You want BFCM handled early instead of hanging over you
✓ You'd rather stand out than discount harder than Kmart
Not for you if…
✗ You haven't launched yet, or your store needs rescuing first
✗ You don't have (or want) an email list
✗ You want someone to invent your whole business strategy
✗ You need guaranteed revenue numbers. Nobody honest sells those
The honest bit, because you know how we work
Nobody can promise you sales numbers, and we won't pretend otherwise. What this package does is put your best promotional foot forward: the plan, the page and the emails done properly and early, so your biggest sales weekend of the year has the strongest possible foundation. The results your products earn are yours.
BFCM Gift-Guide Sprint
Paid at booking. That's it, no balance chasing, no surprises.
✓ BFCM Campaign Plan, written for your store
✓ Gift-guide landing page, designer-built on your theme
✓ Countdown timer + Christmas relabel after BFCM
✓ 3 emails + buyer segment, pre-built in your Klaviyo
✓ Done by end of October, launched when you choose
+ Optional extra emails (VIP early access, sale extension) at $300 + GST each
Built by House of Cart, Shopify and Klaviyo experts
Anna Tillotson and her team have audited, built and rebuilt hundreds of Shopify stores. This is the same team behind your store work: Hazel on design, Joan and Rachel on email. Small on purpose, which is exactly why there are only four spots.
Questions, answered straight
When do the emails actually send?
Whenever you decide. Everything is staged in your Klaviyo by early November with our recommended dates (typically the Tuesday before Black Friday, Black Friday morning, and Cyber Monday afternoon). You press go, or tell us the dates and we schedule them.
What if I don't want to discount much?
Then you're exactly who this is for. The campaign plan looks at your margins and picks the right mechanic for you: a modest offer, bundles, or gift with purchase. A curated gift guide sells on ease of choosing, not on the size of the discount.
What do you need from me?
About 30 minutes: a kickoff call, your gift picks or bestsellers, your rough margins, and access to your Shopify and Klaviyo. We handle the rest.
Can you guarantee it will make me money?
No, and be wary of anyone who says yes. We build the strongest possible foundations, done early and done properly. What they earn depends on your products, your offer and your audience.
What happens after BFCM?
Your gift-guide page gets relabelled as a Christmas gift guide so it keeps working through December, and your Christmas shipping cutoff dates are already in your plan. If you want help with a cutoff campaign or ongoing email, we'll talk then. No lock-in, ever.
I need more than this: list growth, complex segments, extra flows.
Happy to help, quoted separately so this package stays focused and fairly priced. Mention it at kickoff.
Four spots. Done by October.
Launched when you say.
Every year you tell yourself you'll get on top of Black Friday earlier. This is what earlier looks like.
Get your spot · $1,790 + GST →