Flows on Klaviyo, implemented to save you time and start bringing in extra revenue.
*Price includes 1 Automated Flow Set Up.
List of Automated Flows
One of the most basic and essential workflows your brand needs is pretty simple - saying hello to new subscribers! We will create a series of 2 emails introducing your brand, products, and build social proof.
Abandoned cart - 1 email
40% of abandoned cart emails are opened, meaning you’ve got a great opportunity to capture those potential customers. Remind them about their cart a couple times and consider offering a discount to seal the deal at a later time.
Browse abandonment - 1 email
Similar to abandoned cart, these are customers who viewed a product but didn't necessarily add to their cart. These customers aren't necessarily interested in purchasing, so we treat this as a lighter touch point compared to your abandoned cart flow. We use these emails to demonstrate the value and features of the products they were viewing, and suggest similar or best-selling products.
Customer winback - 1 email
A critical part of customer lifecycle marketing, the customer winback flow should absolutely be configured. The trigger and filter here are a customer who placed an order and then has not placed an order since starting this flow. Base the time frame around when your own customer lifecycle is, whether customers tend to come back every 30 days, 3 months, 6 months, or beyond. This is a great time to offer a discount.
New customer thank you - 1 email
It’s always great when a new customer places their first order, so make sure you let them know you appreciate it! We send a personalized thank-you to customers along with some follow up emails hoping they enjoy their purchase, and suggesting products similar or complementary to their purchase. We can also set up a similar flow for starting a subscription for the first time.
Repeat customer thank you - 1 email
Make your repeat customers feel special by sending them a more specialized email, acknowledging that they've come back to purchase a second time. Whether it's because they're subscribed to a product or they manually came back and purchased something new, they deserve the love.
Product review/cross-sell - 1 email
This touch point is great for customers who have placed an order but not yet left a review. You can connect your reviews app to Klaviyo as long as an integration exists (a quick Google search usually tells you if one exists or not). Ask them to review what they just purchased and show off some complementary products they may like based on their purchase.
Back in stock - 1 email
If you work with items that you regularly have to restock, this flow is an absolute must. Let customers sign up for restock notifications when an item goes back in stock. It also helps to build out your email list.
First purchase anniversary - 1 email
Send out an email 365 days after their first purchase celebrating this momentous occasion! Okay, so it's more momentous for you than it is for them, but it's a good way to check in with your customers and re-engage them. We can also offer a discount code to celebrate.
Instructional email - 1 email
By this point, you’ve already told your customer how much you appreciate their business, but how do you keep them coming back? You’re going to wow them with your amazing products, of course!
The instructional email automation educates your customer on how to use, clean, or assemble the product they’ve purchased. This helps cut down on customer service inquiries and reduce poor product adoption, all of which helps create a more seamless and pleasant experience for the shopper. And a happy customer is more likely to turn into a repeat customer.
Replenishment automation - 1 email
For brands that sell products that customers purchase repeatedly within certain timeframes—most often consumer packaged goods (CPGs)—a replenishment automation is often a welcome reminder to customers that their supplies may be running low and it’s time to get a refill.
Show your customers that you’re looking out for them before they find themselves in a pinch by sending out a reminder email just before your product will run out if someone uses it regularly. For example, if you sell daily vitamins that typically last a customer six weeks, automate a replenishment campaign at the five-week mark.