In general, product reviews are the customers’ feedback about the product or service that they received from a business. These reviews are effective social proof that help build trust and reputation for your business. Online stores that get product reviews from their customers get ahead in establishing their brand trust while boosting their sales and online presence at the same time.

Product reviews are important because they:

• Boost sales

• Increase trust and loyalty towards your brand

• Provide customers insights into your product

• Are great social proof

• Can improve your store’s search engine ranking

• Are a great marketing tool for your business

• Can help improve customer service and product quality

Some statistical facts on why online stores need product reviews:

• 93% of consumers say that online reviews influenced their purchase decisions

• Users reading reviews on a mobile device are 127% more likely to make a purchase than desktop users.

• Publishing reviews produce an average of 18% uplift in sales.

• 88% of consumers trust online reviews as much as personal recommendations.