4 things we’re obsessed with at HOC right now 💘

Sundays with Anna | Newsletter #38

Happy Valentine’s Day! 🥰

Yes, I moved the usual Sunday newsletter to Saturday just to say hello on this lovely day.

Today’s not roses and chocolates (although… yes, please). It’s the business kind of love: the things we keep choosing because they make growth feel clearer, calmer, and more consistent.

So here’s a little Valentine’s-style Team Favourites edition, what we’re currently “in a committed relationship with” at HOC 😅

💘 Team Favourites (HOC Edition)

⭐ Anna: Client calls (my forever Valentine)

My Valentine this week is a client call.

Because nothing beats hearing what’s really going on, spotting the bottleneck, and finding the one move that actually shifts things. A great call saves you from redesigning in rage at midnight. It replaces guessing with a plan, which is honestly the most romantic thing in business.

⭐ Joan: Advanced segmentation + custom flows

Joan’s love language is sending fewer emails… more intelligently.

She’s deep in segmentation + custom flows, the “right message, right person, right time” stuff based on what someone browsed, clicked, bought (or didn’t). Less noise, more relevance… and usually more revenue.

⭐ Hazel: Broadcast theme (reliable, high-performing partner)

Hazel’s Valentine is a Broadcast because it’s not just pretty; it shows up when it counts.

Two reasons she’s obsessed:

Guided shopping (content-led layouts that help customers choose, not drown in grids)
Less friction to buy (sticky ATC, quick add/view, strong mobile hierarchy)

Basically: the theme equivalent of “low drama, high standards.”

⭐ Eli: Subscriptions (the long-term relationship energy)

Eli’s obsessed with subscriptions because they’re the business version of commitment; more predictable revenue, stronger retention, and less reliance on constant promos to hit targets.

The data backs it: subscriptions are projected to hit $2.3T by 2028, and more small businesses are adopting them for predictable revenue + customer convenience (physical or digital).

HOC favourites: signed, sealed, and delivered 💕

Consistency is romantic (in business, anyway).

What’s your current fave, and what’s on your breakup list? 🤭

Big love,
Anna x

Sundays with Anna is a delightful mix of stories, reflections, and insights to brighten your weekend.

This newsletter complements our XY&Z Newsletter, which many of you enjoy for its educational and informative content delivered to your inbox every second Sunday.