You have a subscriber… now what?
When it comes to your emails, you may have heard the saying, “The money’s in the list.” And that saying is a lie. Well, it is and it isn’t. Here’s why…
Having a list isn’t enough. Having subscribers doesn’t magically generate revenue for your business. Because if you don’t know how to monetize that list, where’s the money going to come from?
So yes, the money’s in the list, but only if you know what’s next...
Here are the 7 core emails that every eCom brand should have in their email marketing strategy. Just by following the key components detailed inside, you can start to build a stronger brand, increase your email sales, and strengthen your relationship with your customers.
SO LET’S GET TO IT!
GETTING IN THE DOOR
The Welcome Email is your ONE and only shot to make a strong first impression, connect with your new subscriber, and stand out in their mind (and inbox). In short, this email is all about engagement.
ARE YOU LEAVING MONEY ON THE TABLE?
An Abandoned Cart Email is a follow-up email sent to someone who has added items to their cart and gotten through a portion of the checkout and then left the site without purchasing.
It’s remarkably effective as a sales recovery tactic. These emails help you convert your lost business into new opportunities like magic.
TURN CASUAL BROWSERS INTO EAGER SHOPPERS
Browse Abandon emails are exactly what they sound like. These emails are triggered when a user browses a page on your website and leaves before adding anything to their cart.
This email targets potential customers right at the very moment they show purchase intent.
This combination of email segmentation and personalization is what makes them one of the highest-performing automations you can incorporate into your email marketing strategy.
THANKS FOR BEING OUR BIGGEST FAN!
Order confirmation emails have the highest open and click-through rate of all automated emails. These are highly anticipated by the customer as they contain all relevant information regarding their purchase.
More than just showing details about a purchase, an order confirmation email can effectively make a positive impression about your company and drive future sales.
TELL US WHAT YOU THINK
Product review emails provide an opportunity to ask for reviews of the product, as well as a review of the order process as a whole.
Happy customers love to share their experiences, but sometimes they need some encouragement to do so. The cool thing is, once they do, they become even more loyal to your brand.
Think about your own experience buying a product - do you want the company to just drop you the second you purchase or is it a better experience when they check up on you and make sure you like what you got?
IS THIS GOODBYE?
A win back emailcampaign is a series of emails designed to reengage inactive customers or subscribers.
But why should you put your time and energy into creating winback emails and trying to recoup past purchasers? It costs five times as much to attract a new customer than to keep an existing one.
💡 Pro tip: Win back emails can also increase customer lifetime value (LTV), or the amount of money someone spends with your brand in their lifetime.
Upsell and cross-sell emails allow you to maximize the revenue of customers that have already purchased something from your store.
Here, you can set up an email automation to inform customers of other products that may enhance their recent purchase.
Now that you’ve gone through this resource, it’s time to use it! We hope you found this guide helpful.
Our goal is to help you save time and increase your revenue through email marketing so that you can create the life of your dreams.