Founders, read this before you hire an agency 👀👉
Sundays with Anna | Newsletter #37
Hi,
I have been on a hundred sales calls, and I can always tell when a founder is overwhelmed, not because they’re dramatic about it, but because they keep asking the same question in different ways:
“What do I fix first?”
It usually sounds like this:
“I’m doing everything and still not making consistent sales.”
“I believe in the product so much, but the site doesn’t reflect that.”
“I’ve been burned by providers before… I’m scared to invest again.”
And here’s what I’ve noticed:
When people are in that headspace, they’re not choosing an agency based on the fanciest pitch or the biggest list of deliverables.
They choose based on who makes the chaos feel smaller.
Because what they’re really buying is:
-
Prioritisation (tell me what matters most, first)
-
Process (clear steps, clear timeline, clear communication)
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Containment (scope that won’t explode and take its energy with it)
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Safety (proof you can deliver, especially if they’ve been burned)
In other words, overwhelmed founders don’t want “more options.”
They want one calm path forward.
If you’re in that season right now, here’s a gentle reframe:
You don’t need to fix everything.
You need to fix the next right thing, the one leak that will bring the most relief (and momentum) back fast.
Big love,
Anna x
If you could snap your fingers and have one part of your business feel “handled”… what would you choose first? I’d love to hear! 😉
Sundays with Anna is a delightful mix of stories, reflections, and insights to brighten your weekend.
This newsletter complements our XY&Z Newsletter, which many of you enjoy for its educational and informative content delivered to your inbox every second Sunday.
