I have been thinking about you a lot ☺️

Sundays with Anna | Newsletter #33


Last week, I shared our big family update. We’ve landed in the US and kicked off our RV chapter. 🥰

New views, same calm systems. And as we settle into life on the road, I’ve been thinking about you a lot.

Because just like us, you’re entering a new “season” too: the Black Friday sprint. 

Different backdrop, same goal; show up well, keep things steady, and make the most of what you’ve built.

So here’s a little note from me and the team as you head into the week:

  • Keep it clear. One hero offer, obvious CTAs, and shipping info easy to find.

  • Follow the numbers. Watch CTR, AOV, top sellers; lean into what’s working, pause what isn’t.

  • Care for your people. Quick replies, kind tone, pinned FAQs, tiny moments build trust fast.

  • Care for yourself. Short focus blocks, water on the desk, and a set “done for today” time. Your brain is your strategy.

You’ve done the prep. Now it’s steady hands and small, smart tweaks. 

And if something wobbles, that’s normal, adjust, breathe, keep going. 

Progress over perfect wins this week.

From our little desk-on-wheels to yours, we’re wishing you a calm, confident, wildly successful Black Friday season. 

We’re in your corner and cheering for every win, big or small.

With you all the way,

Anna & Team HOC x


Sundays with Anna is a delightful mix of stories, reflections, and insights to brighten your weekend.

This newsletter complements our XY&Z Newsletter, which many of you enjoy for its educational and informative content delivered to your inbox every second Sunday.