Importance of Paid Ads After a New Build or Rebuild

Our primary focus is on enhancing your site’s user experience and optimising for conversions. While these improvements set a solid foundation for turning visitors into customers, attracting those visitors to your site is equally crucial. This is where paid advertising plays a significant role.

Why Paid Ads are Important

1. Immediate Traffic Boost:
• Unlike organic SEO, which takes time to build up, paid ads can drive immediate traffic to your site. This is especially beneficial right after a rebuild when you want to showcase your improved site to a broader audience quickly.
2. Targeted Audience:
• Paid ads allow you to target specific demographics, locations, interests, and behaviours. This precision ensures that your marketing efforts reach the right audience who are more likely to be interested in your products.
3. Enhanced Visibility:
• Paid ads increase your brand’s visibility on search engines and social media platforms. This is particularly important in competitive markets where standing out organically can be challenging.
4. Control Over Budget and ROI:
• Paid advertising platforms like Google Ads and Facebook Ads offer detailed analytics and control over your budget. You can track the performance of your campaigns in real-time and adjust your strategy to maximise return on investment (ROI).
5. Complement to SEO:
• While SEO is crucial for long-term growth, paid ads can fill the gap by driving traffic and sales while your organic rankings improve. Together, they create a balanced strategy that ensures consistent traffic flow.
6. Promotions and Sales:
• Paid ads are particularly effective for promoting sales, new product launches, and special offers. They can create a sense of urgency and encourage immediate purchases.

What Paid Ads Can Do for You:

• Google Ads: Appear at the top of search results for relevant keywords, driving high-intent traffic to your store.
• Facebook and Instagram Ads: Engage potential customers through visually appealing ads and reach them based on their interests and behaviours.
• Retargeting Campaigns: Re-engage visitors who have previously interacted with your site but did not complete a purchase, increasing the chances of conversion.

Our Recommendation:

• We recommend working with a paid advertising expert to set up and manage your ad campaigns. Their expertise can help you create effective ads, target the right audience, and optimise your budget for the best results.
• Combining our conversion-optimised site rebuild with a strategic paid advertising campaign can significantly boost your sales and overall online presence.

Looking for someone experienced and trusted by HOC to work with?

Please reach to Mia at That Marketing Girl  on mia@thatmarketinggirl.com.au to get the right advise and paid advertising expertise.

Tell Mia,  Anna from HOC sent you!