Klaviyo just got pricier - Here’s what to do!

“I’m hesitant to proceed and would appreciate discussing a solution.”

If your latest Klaviyo bill made you do a double take just like one of our clients here, you’re not alone. 

Pricing just went up, and now everyone’s asking the same thing—is it still worth it?

Hey there, Anna here!

Something I have been asked about quite a bit recently is the price increase from Klaviyo.

Klaviyo’s new pricing now charges for all active profiles - not just emailed contacts, which means brands everywhere are feeling the pinch.

But before you start deleting half your list or jumping to a cheaper platform, let’s talk. 

Because there’s a smarter way to cut costs—without sacrificing performance.

What’s Actually Changing?

Before, Klaviyo only charged you for subscribers you emailed. Now? They bill you for every active profile in your account—even if that person hasn’t engaged in months.

If you’re holding onto a lot of inactive subscribers, you’re now paying for them. Crazy, right?

✅ Engaged subscribers? Still worth every penny.

⚠️ Inactive ones? The dead weight that’s hiking up your costs.

If your list hasn’t been cleaned in a while, now’s the time.

👉 Check out Klaviyo’s updated pricing here.

What This Means for Your Business

Your bill might be creeping up if:

1️⃣ You’ve got inactive subscribers who aren’t engaging.

2️⃣ You haven’t cleaned your list in a while.

3️⃣ Your strategy hasn’t adjusted to the new pricing model.

The good news? You don’t have to over-clean your list or say goodbye to potential buyers. 

There’s a better way.

How to Lower Costs Without Losing Future Customers

The goal? Pay only for the people who actually matter to your business. 

Immediate Action: Manual Suppression a.k.a. Suppress profiles that no longer serve you.

We recommend suppressing profiles which include:

❌ 1-Year Non-Activity – No engagement in the past year

❌ Potential Bots – Suspicious email activity

❌ Soft Bouncers – Emails that frequently fail to deliver

❌ Extended Dormancy Non-Purchasers (with website activity) – Browsers who never bought

❌ Extended Dormancy Purchasers (no website activity) – Past buyers who haven’t returned

Think of this as spring cleaning for your email list—less clutter means more impact. 🚀

Need a little help? These will do the trick:

👉 Clean Up Unengaged Subscribers

👉 Winback Flow 

👉 Sunset Flow

This will help you regularly filter out inactive contacts while giving them one last chance to re-engage—keeping your list clean and profitable.

So, is Klaviyo still worth it?

Short answer? Yes—if you use it right.

By trimming inactive contacts, optimising your segmentation, and leaning into Klaviyo’s best features, you can offset the price hike without losing the power of the platform.

If you need help making these changes, check out our expert Klaviyo services here. 

We’ll help you clean up, optimise, and keep growing—without the unnecessary costs.

I hope you found this helpful! 

What’s your game plan for handling Klaviyo’s new pricing?

Drop a comment below and let’s chat—I’d love to hear your thoughts!

I’d stay longer, but my tea is calling—Anna out!