Is Your Site Working for You? 5 Quick Fixes That Improve Conversions

Last week, I shared how my eCom journey started with Global Bambino — a handmade children’s label I sold at local markets for 4 years.

They were some of the best, buzziest days of my business — setting up at sunrise, chatting to hundreds of customers, watching stock fly off the racks.

It felt easy and fun. And it worked.

But when I moved the business online, I quickly realised something that I now hear from almost every client who sells at markets:

“We do SO well in person, but we just don’t get the same traction online.”

Sounds familiar?

Let’s be real: selling at markets and selling online are different skill sets.

Lucky you, there’s a way to fix it.

Hey there, Anna here!

You’ve done the work, stocked shelves, posted reels, and sent emails, but sales still aren’t adding up. 

Frustrating, right? Often, the problem isn’t your product; it’s your website.

Here are 5 Quick Fixes that make a BIG difference for your business.

Step 1: Nail the First Impressions

You’ve got about 3 seconds to hook your visitors, so make it count.

✅ Is your homepage clear on what you sell and why it matters?

✅ Can I tell at a glance what makes your brand different?

✅ Are your visuals warm, engaging, and on-brand?

Step 2: Turn Your Product Pages Into Your Best Sellers

Your product pages should sell the product, not just describe it.

✅ Use lifestyle images that show your product in action

✅ Add customer reviews (hello, social proof!)

✅ Highlight benefits, not just features — what’s in it for them?

✅ Include clear sizing/shipping details to reduce confusion

Step 3: Step 3: Check Your Checkout (It’s Leaking Sales)

The checkout process should be smooth, fast, and stress-free.

✅ Is it mobile-friendly and easy to navigate?

✅ Can customers check out as a guest?

✅ Are payment options visible and trustworthy?

✅ Is it clear how/when the order will ship?

Step 4: Make It Personal (Yes, Even Online!)

Just because you’re not face-to-face doesn’t mean it can’t feel human.

✅ Share your brand story on your About page

✅ Include photos of YOU (or your team) to build trust

✅ Use friendly, relatable language throughout your site

Step 5: Seek Expert Assistance (Eliminate the Guesswork)

If you’re not sure where to start or what’s holding your site back, you're not alone.

At House of Cart, we help product-based brands turn browsers into buyers by:

✅ Auditing your current website & email performance

✅ Pinpointing high-impact opportunities for growth

✅ Refreshing your copy, layout, and flows for more conversions

The best part? These tweaks don’t need to take months.

With the right guidance (and a little website TLC), you’ll start seeing the difference fast.

Let’s make this quarter your quarter.

Catch you soon,
Anna x
Founder – House of Cart