Next Steps for Maximised Return after you launch your New Build or Rebuild

1. Implement SEO (Search Engine Optimisation)

Why SEO? SEO helps your store appear in organic search results, driving free, long-term traffic to your site. While our rebuild has set a strong foundation, ongoing SEO efforts are necessary to improve visibility and attract new customers.

Steps to Implement SEO:

• Keyword Research: Identify relevant keywords for your products and incorporate them into your content.
• Content Creation: Regularly update your blog with valuable content that includes your target keywords.
• Technical SEO: Ensure your site is free of errors, loads quickly, and is mobile-friendly.
• Backlink Building: Acquire high-quality backlinks from reputable sites to improve your site's authority.

Example:

• If you sell eco-friendly products, create blog posts about the benefits of eco-friendly living and use keywords like "sustainable products" and "eco-friendly lifestyle."

Recommendation:

• Partner with an SEO expert to develop and execute a comprehensive SEO strategy tailored to your business.

2. Invest in Paid Advertising

Why Paid Ads? Paid advertising can drive immediate traffic to your store, making it an essential strategy for gaining quick visibility and sales. It complements your organic efforts and ensures a steady flow of potential customers.

Steps to Implement Paid Ads:

• Google Ads: Run search ads targeting keywords related to your products.
• Facebook/Instagram Ads: Create visually appealing ads to reach users based on their interests and behaviours.
• Retargeting Campaigns: Use retargeting ads to bring back visitors who have shown interest in your products but haven't purchased yet.

Example:

• If you launched a new product line, run a Facebook ad campaign showcasing the new products with a special launch discount.

Recommendation:

• Work with a paid advertising expert to set up and manage your ad campaigns effectively.

Looking for someone experienced and trusted by HOC to work with?

Please reach to Mia at That Marketing Girl  on mia@thatmarketinggirl.com.au to get the right advise and paid advertising expertise.

Tell Mia,  Anna from HOC sent you!

3. Leverage Email Marketing

Why Email Marketing? Email marketing is a powerful tool to engage with your customers, promote products, and drive repeat sales. It allows you to build a relationship with your audience and keep them informed about new arrivals, promotions, and exclusive offers.

Steps to Implement Email Marketing:

• Build Your List: Encourage visitors to sign up for your newsletter with incentives like discounts.
• Automated Campaigns: Set up automated welcome series, abandoned cart emails, and post-purchase follow-ups.
• Regular Newsletters: Send regular newsletters with updates, promotions, and valuable content.

Example:

• After a customer makes a purchase, send an automated thank-you email with a discount code for their next purchase.

Recommendation:

• Utilise Klaviyo, consider HOC’s email marketing packages and make use of our specialists to maximise the effectiveness of your campaigns.

4. Monitor and Analyse Performance

Why Monitoring is Important? Continuous monitoring helps you understand what’s working and what’s not, allowing you to make data-driven decisions to improve your strategies.

Steps to Monitor Performance:

• Google Analytics: Track visitor behaviour, traffic sources, and conversion rates.
• Shopify Reports: Use Shopify's built-in analytics to monitor sales, customer behaviour, and product performance.
• Adjust Strategies: Regularly review your data and adjust your marketing strategies accordingly.

Example:

• If you notice a high cart abandonment rate, consider implementing an abandoned cart email series or improving the checkout process.

Final Thoughts

By investing in SEO, paid advertising, and email marketing, and by continuously monitoring your performance, you can maximize the return on your newly optimised store. These steps are crucial in driving traffic, increasing sales, and ensuring long-term success.

We highly recommend partnering with experts in these fields to ensure you get the best results. If you need any further assistance or recommendations for trusted professionals, please do not hesitate to reach out.