The Secret to BFCM Success: Post-Sale Strategies that Build Loyalty
BFCM is just the start. The real magic? Keeping those new customers coming back for more.
Let’s talk post-BFCM strategies that will help you turn those one-time buyers into loyal, repeat customers.
Tip # 1: Make Them Love You!
Make the Experience Personal
Ever had a shopping experience where everything felt just… right? Like it was tailored for you? That’s the feeling you want to give your customers.
- Personalised product recommendations in follow-up emails
- Tailored post-purchase surveys to show you care about their opinion
- Loyalty program invites that make them feel like VIPs
- Encourage them to follow your brand on social media to stay connected
Bonus: When they know you’re paying attention to their preferences, they’ll be more likely to stick around.
Tip # 2: Your Secret Weapon!
Don’t Overlook Loyalty Programs
A good loyalty program can work wonders. It’s your way of saying, “Thank you, we value you!” while giving them reasons to keep coming back.
Here’s how to create one that works:
- Exclusive rewards (freebies, discounts) for repeat customers
- Tiered levels—make them feel like they’re unlocking something special as they shop more
- Encourage referrals by offering rewards for bringing friends into your community
It’s all about creating a community that makes your customers feel they belong.
Get Started with Referrals
Tip # 3: What’s Next?
Keep Them Engaged!
BFCM shoppers can be repeat buyers with the right strategy. Keep your brand top of mind by continuing to engage with them long after the sale is over.
- Offer sneak peeks of upcoming products or collections
- Share behind-the-scenes content about your brand story or new product launches
- Host giveaways or challenges to keep your community involved and excited
- Send out valuable content like how-to guides, tips, or product hacks that keep them interacting with your brand
Let’s Get to Work!
Need a hand fine-tuning your Shopify store or setting up that loyalty program? Reply here or book a quick chat, and we’ll get things rolling.
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