Unlock the Power of Klaviyo in 2025
As Black Friday approaches and the holiday rush kicks into gear, it’s the perfect time to start planning for long-term growth beyond seasonal sales. By January, Klaviyo’s powerful tools can help you deepen customer relationships and drive retention for the year ahead. Here are four impactful ways to leverage Klaviyo and set up your store for success in 2025:
1. Craft Segmented Loyalty Campaigns
Not all customers are the same, so why should they get the same emails? Post-Black Friday, start creating segmented campaigns based on customer behavior to drive loyalty and engagement:
- One-Time Buyers: Show them why they should come back! Send follow-ups with product recommendations or incentives tailored to their first purchase.
- VIP Customers: Make them feel special. Give VIPs early access to new launches, special discounts, or loyalty rewards to keep them engaged.
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New Subscribers: Welcome them with a special series that introduces your brand and builds excitement.
2. Set Up Automated Milestone Emails
Personalised touches go a long way in creating loyal customers. With Klaviyo’s automation, you can set up milestone emails to make customers feel valued throughout the year: -
- Birthday Wishes: Celebrate your customers with a birthday treat or discount, adding a personal touch to your emails.
- Anniversary Recognition: Acknowledge customer purchase anniversaries to remind them of your appreciation and encourage repeat business.
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Seasonal Reminders: Tailor automated messages around seasonal events and important dates, keeping your brand top of mind.
A clean, optimised list ensures your messages land in the inbox and reach your most engaged audience. Kick off 2025 with a list refresh:
- Remove Inactive Subscribers: Clear out unengaged contacts to boost deliverability and keep your metrics healthy.
- Update Preferences: Invite subscribers to update their interests so you can deliver more relevant content.
- Segment Regularly: Group your audience based on recent activity, purchase behavior, and interests for highly targeted campaigns.
4. Plan Your 2025 Strategy with Klaviyo Insights
Use January as a time to look back at 2024 performance and plan your email goals for the year. With Klaviyo’s analytics, you can spot trends, refine your approach, and set meaningful objectives:
- Data Review: Review open rates, click-throughs, and customer behaviors from 2024 to pinpoint areas for growth.
- Goal Setting: Define specific engagement and revenue goals for 2025, aligning your email strategy with your business objectives.
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Monthly Action Plan: Map out monthly campaigns that align with your larger strategy for steady, measurable growth.
By kicking off these Klaviyo initiatives in January, you’ll build a stronger foundation for customer loyalty and engagement all year long. Need help setting up these priorities? Let’s get a session booked to jumpstart your 2025 email strategy!
