Website Credibility 101

We've all been there - mindlessly, or purposely, shopping online - when finally, we see a product we absolutely must-have. After visiting the website and taking a further look, we're a bit turned off. The site looks like it could be a scam, or giving off fraud vibes, which quickly changes a "yes" into a hard "no!" How did this interest suddenly turn into a click away?

Whether you're an eCommerce beginner or a veteran, doing a double-take on our checklist will help you identify areas that may have your customers doing a quick-click away, and how to fix them.

Here are our tips to building a credible eCommerce experience that customers want to shop from.


Web Design

People judge the book by the cover and your website by its design.

Nothing turns off a website visitor faster than a photo that looks distorted, pixelated, or out of focus.

“As aesthetically orientated humans, we’re psychologically hardwired to trust beautiful people, and the same goes for websites. Our offline behaviour and inclinations translate to our online existence.” Websites that are more attractive create a greater feeling of trustworthiness and professionalism for consumers.

Here are some quick things to look for across all your website design & photography:

  • Visible pixelation
  • Extreme saturation (dark or light)
  • Out of focus imagery


Site Functionality + Responsiveness

While this sounds basic, you should ensure that your website actually works. Often, apps will update, new content will be uploaded, or other changes will be made to your site that you don't realize impacts it's code or overall structure. If a customer comes to your site and tries to click a link that doesn't work, their next click will most likely be away from your site.

Every time you make a change to your site (no matter how small), ensure you are doing spot checks. Here are some things to test quickly:

Check that your navigation still works by clicking the links.

Open up a product page and add to cart.

Scroll through a collections page to make sure the layout looks as it should.

Open up your site on a different device (mobile vs desktop) and do the checks all over again!


Email Marketing

By using email marketing, you're able to build credibility by staying in contact with your customers and keeping them up to date about your business.

The more they learn about your business, and the more they hear about your business, the more they'll trust your business.

Here at House of Cart, we use Klaviyo to connect with our audience and fuel our email marketing campaigns. They offer:

  • Professionally designed, mobile-optimized templates
  • Powerful automation and personalized journeys that can be set up in minutes
  • User-friendly dashboards for gathering all the data we need




Social Proof

Stats show that 93% of online shoppers say that product reviews influence their purchase decisions. So if you want to build trust and sell more, start with a good customer review platform.

Okendo is a review tool that we've been looking at and we were floored when we saw what it could do.

Customer gets to click a star-rating and click adjectives/descriptive words or phrases you can create yourself (creamy, priced right, age-range etc).

Showcase UGC. There's an in-app video recorder where customers can leave a video review on the spot. It's as simple as recording a Loom video or a Snapchat video.

Integrates with Klaviyo and helps drive your email performance by showcasing dynamic ratings and reviews in triggered emails such as cart abandonment and product recommendations.

It's a complete game-changer!

If you're interested in this powerful review-gathering software or want to learn more... CLICK HERE


What types of strategies do you use to improve your website credibility?

There are so many smaller pieces of the puzzle that create a credible website, so let's chat further in our private Facebook Group!


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