Why Image Optimisation is Crucial

You’ve probably already experienced the headache of slow-loading websites or images that just don’t look right. The good news? There’s a simple solution that can transform your site’s performance: image optimisation.

But why should you care about image optimisation? Let’s break it down:

  • Faster Load Times: Say goodbye to frustrated visitors waiting for your pages to load. A faster site means happier customers—and who doesn’t love that?
  • Better SEO: Did you know that Google loves fast websites? Optimised images can give your store a better ranking on search engines. More visibility = more sales!
  • Lower Costs: Using less bandwidth means fewer costs. It’s a win-win!

Now, if the term “image optimisation” sounds like a technical nightmare, don’t worry—we’ve made it super simple for you. 

  1. Choose the Right Format:
    • JPEG for photos
    • PNG for images with transparency
    • WebP for high compression (if your store supports it)
  2. Resize Your Images: Keep your images at the recommended sizes for Shopify to ensure they look sharp but load quickly.
    • Product Images: 2048 x 2048 pixels
    • Collection Images: 1024 x 1024 pixels
    • Banner Images: 1200 x 600 pixels
    • Slideshow Images: 1200 x 800 pixels
    • Logo Images: Height around 200 pixels
  3. Compress Your Images: Use tools like TinyPNG to reduce file sizes without losing quality. Just upload your images, download the optimised version, and voila!

  4. Name Your Images Smartly: Use descriptive, keyword-rich file names (like “blue-cotton-shirt.jpg”) to boost your SEO.

  5. Add Alt Text: This isn’t just for SEO; it also makes your site more accessible!

  6. Use Lazy Loading: This clever trick loads images only when they’re needed, speeding up your initial load time.

Step-by-Step Guide

Using TinyPNG

  1. Visit TinyPNG.
  2. Upload images.
  3. Download compressed images.

Best Practices

  • Consistent Review: Regularly optimise images.
  • Monitor Performance: Use tools like Google Page Speed Insights.
  • Educate Your Team: Ensure everyone understands the importance of image optimisation.

Get the Full Step-by-Step Guide!

We’ve put together a detailed blog post that walks you through each step to keep your Shopify store performing at its best. Click the link below to read more and start optimising today!

READ THE GUIDE