Why Image Optimisation is Crucial
You’ve probably already experienced the headache of slow-loading websites or images that just don’t look right. The good news? There’s a simple solution that can transform your site’s performance: image optimisation.
But why should you care about image optimisation? Let’s break it down:
- Faster Load Times: Say goodbye to frustrated visitors waiting for your pages to load. A faster site means happier customers—and who doesn’t love that?
- Better SEO: Did you know that Google loves fast websites? Optimised images can give your store a better ranking on search engines. More visibility = more sales!
- Lower Costs: Using less bandwidth means fewer costs. It’s a win-win!
Now, if the term “image optimisation” sounds like a technical nightmare, don’t worry—we’ve made it super simple for you. 
- Choose the Right Format:
- JPEG for photos
- PNG for images with transparency
- WebP for high compression (if your store supports it)
- Resize Your Images: Keep your images at the recommended sizes for Shopify to ensure they look sharp but load quickly.
- Product Images: 2048 x 2048 pixels
- Collection Images: 1024 x 1024 pixels
- Banner Images: 1200 x 600 pixels
- Slideshow Images: 1200 x 800 pixels
- Logo Images: Height around 200 pixels
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Compress Your Images: Use tools like TinyPNG to reduce file sizes without losing quality. Just upload your images, download the optimised version, and voila!
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Name Your Images Smartly: Use descriptive, keyword-rich file names (like “blue-cotton-shirt.jpg”) to boost your SEO.
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Add Alt Text: This isn’t just for SEO; it also makes your site more accessible!
- Use Lazy Loading: This clever trick loads images only when they’re needed, speeding up your initial load time.
Step-by-Step Guide
Using TinyPNG
- Visit TinyPNG.
- Upload images.
- Download compressed images.
Best Practices
- Consistent Review: Regularly optimise images.
- Monitor Performance: Use tools like Google Page Speed Insights.
- Educate Your Team: Ensure everyone understands the importance of image optimisation.
Get the Full Step-by-Step Guide!
We’ve put together a detailed blog post that walks you through each step to keep your Shopify store performing at its best. Click the link below to read more and start optimising today!
