Have at least 2 to 3 templates at your disposal so you can easily swap between based on your needs for maximum flexibility. And remember to maintain branding consistency. As much as possible, recreate your brand’s website experience in your emails.
Need help creating your brand’s email templates?
Yes, BFCM is all about selling (and buying). But don’t forget email is also all about providing value to your audience. Try to answer the question: Why should they buy? And build your Black Friday email marketing strategy from there.
Pair up your big discount promos with clear time limits or animated countdown timers. This will take your emails to the next level and help increase your conversions. Just the presence of a countdown clock can increase conversion rate by up to 400%. Sendtric is a service that lets you do this for free in Klaviyo.
Black Friday Cyber Monday weekend is a time when most businesses focus on dashing prices as much as possible. But the way to win customers without sacrificing all your profits is to focus on segmentation and advanced email marketing.