BFCM Is Just the Beginning…
The real challenge?
Keeping those new customers hooked and turning them into loyal fans.
And your most powerful tool to do that?
Email marketing
From personalised follow-ups to exclusive offers, email is your secret weapon to keep the sales coming long after the big event.
Let’s dive into the strategies that will help you maximize retention and keep the momentum rolling.
A simple, heartfelt thank-you email can go a long way in showing appreciation for your customers. But don’t stop there—why not sweeten the deal?
- Offer a post-BFCM discount or special deal to encourage their next purchase
- Personalise your message by recommending related products based on what they bought during BFCM
- Invite them to follow you on social media to stay connected for future offers and updates
A single email isn’t enough to keep customers coming back. Set up an automated post-purchase email flow that continues the conversation.
- Thank You Series: Start with gratitude and include info about shipping, your brand’s story, or upcoming deals.
- Customer Reviews: Ask for feedback on their recent purchase and feature those reviews in your next email.
- Provide valuable content like product care tips, how-to guides, or hacks that help them get the most out of their purchase.
Even after the sale, it’s crucial to stay top-of-mind for your customers.
- Share sneak peeks of upcoming products or collections
- Offer exclusive access to limited-time deals
- Host fun giveaways or challenges to keep your audience involved and excited about your brand
Let’s Make This Happen!
Need a hand setting up email flows or crafting personalised post-purchase experiences? We’ve got you covered.
Let’s work together to ensure your email marketing keeps your BFCM shoppers coming back for more.
