🤫 Confession: I still get Impostor Syndrome after 7 years + Tips inside!

Sundays with Anna | Newsletter #18

Last March 7, we celebrated HOC’s 7th Anniversary! 🎉

Yup, 7 years!  

That’s how long House of Cart has been in business. 

It all began as a simple idea, helping our community of passionate in-person market entrepreneurs get online and turn their Shopify stores into thriving businesses.

From our first Shopify design at just $169 to offering premium services for $3,500—what a remarkable journey! 🚀

You’d think I’d have everything figured out after all this time, right? 

I’d wake up every morning brimming with confidence, knowing exactly what I was doing.

Yeah, not quite. 

Even after all these years, impostor syndrome still sneaks in. 😜

Sometimes, it’s a quiet voice whispering, “I wonder what they’re doing that I’m not…?”

Other times, it’s a full-blown, panic-inducing thought spiral.

But here’s the thing: I’ve learned how to manage it. 

And if you’ve ever felt like you’re not "good enough" in your own business (or career), maybe these will help you, too.

1️⃣ I Remind Myself of the Facts (Not My Feelings)

A while back, a client told me my work changed their business. 

Instead of celebrating, my brain instantly went to: “That was just luck. What if I can’t do it again?”

Sound familiar? That’s impostor syndrome talking. 

And I’ve learned to shut it down by looking at the facts. 

Numbers don’t lie. Happy clients don’t lie. Seven years in business doesn’t lie.

So when doubt creeps in, I pull myself back to reality: What are the actual results I’ve achieved? That’s what matters—not the feelings of self-doubt.

2️⃣ I Talk to Other Business Owners

I used to think successful people had some kind of secret sauce—like they were naturally more confident or knew things I didn’t. 

Then I started having real, honest conversations with other business owners.

Guess what? They all feel like they’re winging it sometimes. Even the ones who seem like they have it all together.

Talking to them reminds me that impostor syndrome isn’t a sign of failure—it’s just part of the ride. 

3️⃣ I Accept That Not Knowing Everything Is Normal

There was a time when I thought being a “real” business owner meant having all the answers. 

But the longer I do this, the more I realize that nobody knows everything.

We figure it out as we go. 

We experiment, we make mistakes, we learn. The goal isn’t to be perfect—it’s to keep going, even when things feel uncertain.

4️⃣ I Lean Into Confidence, Even When I Don’t Feel It

This one took me a while. But here’s the truth: Confidence isn’t something you wait for—it’s something you practice.

There have been moments where I felt like the least qualified person in the room. 

But instead of letting that hold me back, I started acting as if I belonged. And over time? My brain caught up.

5️⃣ I Focus on Who I’m Helping

At the end of the day, this isn’t about me. 

It’s about the clients and businesses I get to support.

Whenever impostor syndrome creeps in, I remind myself that someone out there needs what I have to offer. 

And when I focus on them—instead of my self-doubt—the fear fades.

Impostor syndrome doesn’t mean you’re failing. 

It means you care. And that’s a good thing. ❤️

It means you’re pushing yourself, growing, and stepping outside your comfort zone. And that’s where success happens.

💡 What’s one thing you remind yourself of when impostor syndrome kicks in?

Hit reply and let me know - I’d love to hear your thoughts!

To kick impostor syndrome to the curb,

Anna

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Sundays with Anna is a delightful mix of stories, reflections, and insights to brighten your weekend.

This newsletter complements our XY&Z Newsletter, which many of you enjoy for its educational and informative content delivered to your inbox every second Sunday.