Don’t Ghost Your Almost-Buyers: The Post-Campaign Follow-Up Sequence

The biggest revenue window isn’t before Valentine’s.

It’s after.

When your sale ends, your traffic doesn’t magically disappear.

Some of it is still warm. Still considering. Still comparing.

And most brands… go quiet.

That silence costs money.

We’ve seen this play out in real numbers.

In one “Last 24 Hours” post-campaign follow-up email alone, we saw a 41.33% open rate and generated A$10,724 in revenue, driven by just two high-intent purchases.

Most brands treat the final 24 hours as a reminder. We treat it as a revenue recovery engine.

Here’s the performance from that final 24-hour follow-up:

Because every day you wait, intent cools.

Here’s what most stores miss

In the 48-72 hours after a campaign:

Carts sit unfinished
Browsers hesitate
Comparison shoppers are deciding

This isn’t the time to disappear.

It’s time to follow up intentionally.

What this follow-up actually looks like

You don’t need another blast.

You need a short, intentional follow-up:

Still thinking about it?

A light nudge to browsers and cart abandoners.

Objection handling.

Address shipping, sizing, returns, and proof.

Gentle close.

Clear end. No chaos. No panic discounts.

Done properly, this doesn’t feel desperate.

It feels thoughtful.

This is where most brands get it wrong.

The idea is simple.

The setup isn’t.

It’s not about writing three emails.

It’s about:

Setting up the right triggers
Excluding purchasers properly
Timing them so they don’t clash with campaigns
Segmenting based on behaviour

This is where recovery revenue quietly gets lost, not because founders don’t care, but because the system isn’t built.

If this isn’t set up yet…

You’re probably rebuilding it manually every time you launch.

Post-campaign recovery shouldn’t depend on memory.

It should run automatically.

We build structured recovery flows inside our Klaviyo packages, segmented properly, timed intentionally, and ready to work after every campaign.

If you’d rather have this run in the background instead of living on your to-do list:

👉 See how we build automated recovery flows.

Big love,
Anna x