I didn’t expect our first lead to come from… this 😱
Sundays with Anna | Newsletter #36
Hey,
I hope you got a tiny reset over the holidays: slower mornings, hot cups, fewer tabs open.
One week in and something fun happened already…
We signed a new build in Texas, and when I asked how they found us, they said:
“I was doing quite a bit of research on Shopify designers. I started down a rabbit hole, there’s no telling how I got there! However, I loved your style and was looking for a company with a similar feel. I did a ChatGPT search on agencies that did work similar to brands I’m modelling after.”
Jaw on the floor (in a good way). 😲
Here’s what it reminded me:
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AI is the new word-of-mouth.
People aren’t just searching; they’re asking for recommendations and style matches.
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Signals beat noise.
Clear positioning, recognisable style, and consistent language - those cues help AI connect the dots.
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Use the tool, don’t fear it.
Ask smarter questions. Make your wins visible. Let your style be unmistakable.
I’m not here to argue whether AI is “good” or “bad.” Like any tool, it reflects how we use it. And this week, it did something pretty human: it introduced two right-fit people.
Let’s use it to our advantage, thoughtfully, creatively, on our terms. 💖
Big love,
Anna x
P.S. Had your own AI “whoa” moment lately, good, weird, or wonderful? Hit reply. I’m curious. ☺️
Sundays with Anna is a delightful mix of stories, reflections, and insights to brighten your weekend.
This newsletter complements our XY&Z Newsletter, which many of you enjoy for its educational and informative content delivered to your inbox every second Sunday.
