6 Helpful Shopify + Klaviyo Tips for a Calmer Black Friday
If your Black Friday prep feels tangled, you’re not alone.
When pages, promos, and flows pile up, it’s easy to add more and accidentally make things harder to manage, test, and scale.
Here’s the real move: not more tactics, but cleaner paths and kinder messages.
This guide gives you six practical fixes: 3 for Shopify (to smooth the path to purchase) and 3 for Klaviyo (to keep messages steady and useful).
Each tip includes what to adjust, how to sanity-check it quickly, and a tiny pro touch that lifts results, without wrecking your week.
Shopify: 3 Tips That Make Buying Easier
Tip #1: Put the obvious paths up front
What to do:
✅ Make hero with one CTA to Bestsellers/Gift Sets; move story below.
✅ Add Top 4 categories as tiles under the hero.
✅ Pin a “Start Here” link in the main nav.
Quick check:
✅ Can a new visitor reach a great pick in ≤ 3 clicks?
✅ Does the hero have one clear CTA (no carousel)?
✅ Are out-of-stock items hidden from hero/featured blocks?
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💡 Pro Tip: Keep the hero copy at ~8–12 words; pair with a subhead that answers “for whom + why now.” |
Tip #2: Add answers where choices happen (on Product Details Page)
What to do:
✅ Add accordions: Size & Fit, Shipping & Returns, FAQs.
✅ Place the Size Chart link beside the size selector.
✅ Add a trust row: ⭐ reviews | dispatch window | exchanges.
Quick check:
✅ Can shoppers find size/ETA/returns in ≤10 seconds?
✅ Does the Size Chart open without leaving the Product Detail Page?
✅ Is the trust row visible above the fold on mobile?
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💡 Pro Tip: Use bullet fragments in accordions (not paragraphs). Skimmable = fewer chats and fewer bounces. |
Tip #3: Keep “Add to Cart” visible on mobile
What to do:
✅ Enable a sticky Add To Cart bar on scroll.
✅ Turn on gallery zoom and swipeable images.
✅ Show variant swatches clearly (with labels).
Quick check:
✅ Does Add To Cart remain visible while scrolling?
✅ Does image zoom work one-handed on mobile?
✅ Are out-of-stock variants labelled (not silently removed)?
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💡 Pro Tip: Pair sticky Add To Cart with a micro-benefit next to the price (e.g., “Ships in 24–48h”). |
Klaviyo: 3 Tips for Steady, Helpful Messages
Tip #1: Strengthen the Welcome (3–5 emails)
What to do:
✅ Map sequence: Value → Proof (UGC) → Simple Offer → Where to start.
✅ Add email #2–#3 (proof + offer) if missing.
✅ Link to bestsellers or a curated “Start Here” collection.
Quick check:
✅ Are there at least 3 emails in the Welcome?
✅ Does each email have one purpose and one main CTA?
✅ Are UTMs present and landing pages correct?
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💡 Pro Tip: Emails #2–#3 often outperform the intro. Keep subject lines plain and benefit-led. |
Tip #2: Make Abandoned Checkout gentle and timely
What to do:
✅ First touch at ~60 minutes with dynamic cart block.
✅ Add a top review + “Questions? We’re here to help.”
✅ Use a soft CTA: “Take another look” vs “Buy now.”
Quick check:
✅ Did the reminder arrive the same day in testing?
✅ Are the cart items pulling through accurately?
✅ Are recent purchasers excluded from this flow?
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💡 Pro Tip: If you don’t offer discount, swap the incentive for clarity: delivery window + exchange policy in one line. |
Tip #3: Split Post-Purchase by customer type
What to do:
✅ First-time buyer path: care/use tips → review request.
✅ Repeat path: easy reorder or complementary pick.
✅ Time sent to the delivery window (not next-day spam).
Quick check:
✅ Do first-time buyers and repeat buyers follow different branches?
✅ Are upsells in stock and relevant to the item bought?
✅ Is the first email helpful (care/how-to) before any sales?
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💡 Pro Tip: Include a “got it?” micro-checklist (3 bullets). Confidence reduces support tickets and returns. |
Keep It Gentle, Keep It Clear
Small, thoughtful changes beat last-minute overhauls.
Make paths obvious, answer questions early, and send messages people are glad to receive. Your team and your customers will feel the difference.
If you’d like a calm second opinion on your setup, we’re here.
👉 Book a quick consult with HOC.
Big love,
Anna x
