The biggest mistake I made in my business (don’t do this) 🙅
Sundays with Anna | Newsletter #24
If I could sit down with someone who was starting, I’d say:
“Stop trying to ‘look’ legit — and start building something that works.”
Because back then?
I spent thousands trying to piece together the “perfect brand.”
💸 Fancy logos
💸 Fluff-filled copy
💸 A course on funnels I never finished
💸 A social media manager before I had a product ready to sell
It all looked good.
But it didn’t do anything.
Because I was building around the business, not inside it.
I needed to look polished.
But what I needed was clarity.
Clarity on what would move the needle, make sales, and free up my time.
Eventually, I learned:
A good investment earns its keep.
It brings you clarity. It makes selling easier. It builds momentum.
Not stress.
Not confusion.
Not a half-built Shopify store collecting digital dust.
So if you’re feeling stuck between
→ “Do I DIY this again?”
→ “Do I invest — and hope it’s the right move?”
→ “Do I keep holding out and stay where I am?”
You’re not alone.
But I do want to help.
Tomorrow, I’m opening the doors to the exact tools, strategy, and support I wish I had when I was stuck in that messy middle.
(And yes — they’re all part of our EOFY offer 👀)
Watch your inbox, — this could be the shift you’ve been waiting for.
What’s something you’ve spent money on in business… and later thought, “That wasn’t it”?
I’d love to hear your thoughts — reply and let me know.
Learning the smart way, not the hard way,
Anna x
Sundays with Anna is a delightful mix of stories, reflections, and insights to brighten your weekend.
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