3 Product Page Add-Ons We Keep Rebuilding (Because They Work)

If you read our last newsletter on prepping your store for BFCM, you know I’m a big believer in small, smart upgrades that drive big conversion wins.

And after rebuilding 400+ of Shopify product pages, we’ve noticed a pattern:

There are 3 features we keep implementing across niches and price points because they consistently move the needle.

With BFCM just around the corner, these are the upgrades worth stealing. 😉

Add-On #1: Accordion FAQs That Remove Purchase Barriers

Long product descriptions can overwhelm shoppers — but skipping key info can cost you the sale. Enter accordion-style FAQs: they give shoppers answers exactly when and where they need them without drowning them in text.

Why sticky ATC works:

✅ Organise info neatly so shoppers don’t feel bombarded

✅ Remove “decision fatigue” by addressing objections one tap at a time

✅ Meet hesitation where it happens — right on the product page

Here’s where to start:

→ Test your FAQs on mobile first — BFCM shoppers are 70%+ mobile

→  Lead with the top 3 objections and answer them above the fold

→  Use customer-friendly, casual language instead of jargon

→  Track FAQ clicks in Shopify analytics — they’re gold for spotting buying hesitations

Add-On #2: Sticky “Add to Cart” or “Buy It With” Blocks

Picture this: a shopper’s scrolling through gorgeous lifestyle imagery, size guides, and reviews — but the Add to Cart button disappears off-screen. That tiny bit of friction? It kills conversions.

That’s where sticky ATC bars and “Buy It With” blocks come in.

Why sticky ATC works:

✅ Keeps the “Add to Cart” button always visible

✅ Ideal for mobile shopping (70%+ BFCM traffic!)

✅ Perfect for pairing with “Buy It With” cross-sells to increase AOV

Here’s where to start:

→ Use a sticky ATC bar for products with long-form content or gallery-heavy layouts

→ Test positioning on mobile vs. desktop — sometimes the subtle shift matters

→ Pair with “Complete the Look” or “Buy It With” recommendations for natural cross-sells

→ Track ATC clicks in Klaviyo + Shopify — you’ll know instantly if they’re converting

Add-On #3: High-Impact Image Galleries & Demo Videos

BFCM shoppers move fast. You’ve got seconds to convince them your product’s worth buying — and visuals do the heavy lifting here.

Upgrading your image galleries and demo videos can transform browsers into buyers:

Why upgraded visuals matter:

✅ Zoomable, high-res images build instant trust

✅ Demo videos show “how it works” in seconds

✅ Critical for high-ticket, technical, or multi-variant products

Here’s where to start:

→ Use lifestyle + product-only shots to balance emotion and detail

→ Include a quick demo video — even 15 seconds can lift conversions

→ Optimise all media for mobile load speeds (Shopify’s built-in compression helps!)

→ Track engagement on Zoom, image swipes, and video plays

Why These 3 Upgrades Matter Before BFCM

BFCM brings traffic surges — but traffic ≠ sales.

These add-ons work because they:

→ Reduce hesitation

→ Remove friction at checkout

→ Build buyer confidence

And the best part? They’re quick wins you can implement now — before the holiday rush hits.

👉 Grab your FREE 30-Point BFCM Shopify + Klaviyo Checklist here. 

Let’s Get Your Store BFCM-Ready!

You don’t need to do this alone.

At House of Cart, we partner with growth-minded Shopify founders to fine-tune product pages, optimise Klaviyo flows, and create strategies that turn Q4 traffic into conversions.

If you want an experienced eye on your BFCM game plan, we’d love to help you make this your strongest season yet.

👉 Book your FREE BFCM strategy call here.

Big love,

Anna x