The CRO Fixes That Turned 2 Stores Into Conversion Machines
Your website can look stunning — but if it isn’t built to guide shoppers toward the “buy” button, you’re losing sales before they even start browsing.
With Black Friday right around the corner, design alone isn’t enough. You need CRO-ready upgrades that smooth the path from homepage to checkout, build trust at every step, and keep customers engaged all the way through.
In this blog, we’re taking you behind the scenes of two client stores we rebuilt — Bonnie and Neil and My Big Adventure. Each had its own challenges, from confusing navigation to underutilised social proof, and we turned them into high-performing sites designed to sell.
Artful, refined, and now performance-driven. Bonnie and Neil already had the design chops—our job was to ensure that beauty translated into sales.
From Inspiration to Add-to-Cart: How We Optimised Bonnie and Neil’s Shopping Journey
Bonnie and Neil’s visual identity was already strong, but their site needed structural updates to guide customers more seamlessly toward purchase. With Black Friday traffic looming, the goal was to turn inspiration into action.
What We Fixed:
1.1 Navigation That Actually Helps Shoppers
If your menus are cluttered, customers get lost before they even see your products. We simplified Bonnie and Neil’s navigation so shoppers can land exactly where they want in just one click. Less confusion = fewer bounce rates.
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👉 Why this matters for BFCM: During a busy sale, shoppers don’t have the patience to dig around. Clean navigation keeps them moving straight toward checkout. |
1.2 A Homepage With Direction
Your homepage shouldn’t just be pretty — it should tell shoppers what to do next. By pairing strong visuals with clear calls-to-action, Bonnie and Neil’s homepage now guides visitors instead of leaving them to guess.
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👉 Why this matters for BFCM: A homepage that directs traffic well reduces drop-offs and maximises every visit when traffic spikes. |
1.3 Filters That Speed Up Shopping
Shoppers want to find their product fast. We added smart filters (by colour, style, category) so customers can refine the collection instantly.
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👉 Why this matters for BFCM: With time-limited deals, speed matters. Filters mean shoppers don’t abandon carts just because they couldn’t find the right item quickly. |
1.4 Product Pages That Sell, Not Just Show
We rebuilt product pages with clear pricing, trust-building copy, and structured info blocks. Shoppers don’t need to hunt for details — everything they need to decide is right there.
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👉 Why this matters for BFCM: Fast decisions equal more conversions. Clarity on product pages removes hesitation during high-traffic sales events. |
1.5 Swatches That Remove Guesswork
We added visual swatches so customers can see product colours and styles instantly. No more clicking through multiple pages to check options.
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👉 Why this matters for BFCM: The quicker shoppers see what’s available, the faster they add to cart — critical during fast-moving sales. |
1.6 Lifestyle Imagery That Inspires
We used styled, in-context photos to help shoppers imagine products in their own homes. It’s not just a product — it’s an experience.
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👉 Why this matters for BFCM: Lifestyle images boost confidence and help customers hit “buy” faster, especially when they’re rushing through deals. |
1.7 Wishlist to Capture Browsers
Not every shopper is ready to buy immediately. Adding a wishlist means customers can save favourites and return later — without starting their search over.
👉 Why this matters for BFCM: Black Friday shoppers compare multiple sites. A wishlist gives them a reason to come back to you instead of choosing a competitor.
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💡 Pro Tip: None of these fixes is “nice-to-have.” They’re conversion fundamentals — the quiet CRO upgrades that make the difference between traffic and sales during the busiest shopping weekend of the year. |
Playful, community-driven, and built for action. My Big Adventure wanted to turn social engagement into actual sales, especially ahead of BFCM.
Social Meets Sales: How We Turned Engagement into Conversions
My Big Adventure had a loyal following, but its site wasn’t fully capitalising on it. We redesigned key sections to transform attention into trust—and trust into buying power.
What We Fixed:
2.1 A Buying Process Without Roadblocks
Every extra step in checkout is an excuse to abandon cart. We streamlined the process and clarified calls-to-action so customers know exactly what to do next.
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👉 Why this matters for BFCM: Shoppers on Black Friday don’t have time for confusion. A friction-free checkout keeps carts full and conversions high. |
2.2 Social Proof in Motion
We built a dedicated social media video section right into the site. Customers can now watch real reviews, unboxings, and user-generated content without leaving the page.
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👉 Why this matters for BFCM: Shoppers trust other shoppers. Real feedback shown at the right time builds instant credibility and pushes browsers to buy. |
2.3 Product Pages That Do the Selling
We restructured product pages for clarity and speed — bold visuals, compelling copy, and reviews all in one place. Everything customers need to say “yes” is right in front of them.
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👉 Why this matters for BFCM: When deals are live, shoppers don’t want to dig for details. Clean, high-converting product pages remove hesitation and speed up purchases. |
2.4 Social Proof Front and Centre
We highlighted customer love directly on the homepage, from reviews to community moments. New visitors don’t just see products — they see proof that others are buying and loving them.
👉 Why this matters for BFCM: Black Friday traffic is full of first-time visitors. Leading with social proof builds trust fast, helping them feel confident enough to check out.
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💡 Pro Tip: Think of your website as your best salesperson. During Black Friday, it has seconds to convince shoppers to trust you. The faster you show proof, clarity, and value, the more conversions you’ll win. |
Want a store that’s ready for BFCM? Let’s build it together.
What we did for Bonnie and Neil and My Big Adventure wasn’t about adding bells and whistles. It was about installing ready upgrades that matter most during the holiday rush:
✅ CRO-optimised homepages that guide the journey
✅ Seamless checkouts with trust built in
✅ Features that keep browsers engaged until they buy
At House of Cart, we help Shopify founders make their stores not just beautiful but ready to convert when the biggest traffic of the year hits.
Whether you’re chasing your first BFCM win or scaling for your biggest season yet, we’d love to help you prep smarter.
👉 Book your free BFCM strategy call here.
Big love,
Anna x
