The Ultimate EOFY Shopify Audit Checklist (What to Clean Up Now)
EOFY isn’t just for accountants.
For smart Shopify founders, it’s the ideal moment to step back, assess the mess, and set your store up for a stronger second half of the year.
Because when you don’t pause to reset, you carry clutter, confusion, and conversion leaks straight into the next season.
Let’s not do that.
Here’s your EOFY Shopify Audit Checklist to clean up what’s slowing you down — and set the stage for growth:
Checklist #1: CRO & Site Experience
Your site’s job isn’t to look good. It’s to convert.
Audit this:
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Hero messaging: Clear, current, conversion-driven?
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Navigation: Streamlined for discovery — or overwhelming?
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Checkout flow: Fast, mobile-friendly, distraction-free?
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💡 Pro Tip: Your top-selling products should be front and center, not buried in dropdowns. |
Checklist #2: Product Pages & Offers
EOFY is a great time to refresh stale listings and rethink your offer structure.
Check for:
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Unclear titles or outdated photos
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Pages that describe but don’t sell
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Missed upsell/bundle opportunities
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💡 Pro Tip: Consider creating “EOFY Value Bundles” to clear slow stock and boost AOV. |
Checklist #3: Backend & Inventory
Messy backends lead to wasted hours and lost sales.
Tidy up:
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Retire old SKUs and duplicates
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Reorganise collections for clarity
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Fix broken links, clunky categories, or outdated policies
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💡 Pro Tip: Streamlining now saves headaches when the busy season hits. |
Checklist #4: Plan Like the Full-Time Version of You
EOFY is the perfect excuse to finally deal with the bottlenecks you’ve been avoiding.
Ask yourself:
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What am I doing manually that could be automated?
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What systems are half-finished and slowing me down?
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Where do I feel disorganised every week?
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💡 Pro Tip: If it’s been “on the list” forever… It’s time to either delegate it or ditch it. |
Checklist #5: Want the fast-track version of this audit?
You could keep chipping away at this checklist solo — a few hours here, a few fixes there…
But if you’re dreaming bigger this year — a full rebrand, a smoother shopping experience, a site that supports your next-level goals…
Then you’ll want to keep an eye out. 👀
Because something’s coming soon to help you do just that.
Let’s just say it’s made for Shopify founders who are done duct-taping things together, and ready to build something that grows with them.
Want the shortcut? Watch your inbox. I’ve got something exciting to share. ;)
Big love,
Anna x
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