From Clunky to Conversion-Ready: 3 Shopify Homepage Rebuilds That Work
Your homepage is your brand’s welcome mat, and when it’s not working, you’re losing customers before they even browse.
In this blog, we’re taking you behind the scenes of 3 Shopify stores we rebuilt. Each one had unique challenges — from outdated designs to broken checkout flows — and we addressed them with clean UX, smarter layouts, and high-converting features.
1. Mischief Apparel
Theme Used: Prestige
Polished and beginner-friendly. The perfect combination for a growing brand: sleek, scalable, and easy to manage.
From Basic to Bold: How We Made Mischief Apparel’s Homepage Work Harder
Mischief Apparel had strong branding and a community-first vibe—but the homepage didn’t reflect that. It lacked hierarchy, mobile responsiveness, and a clear flow. Customers were getting lost before they even hit a product page.
So we rebuilt it using the Prestige theme, focusing on conversion and community.
What We Fixed:
✅ Made the homepage mobile-first with strong product CTAs and clean sections
✅ Added clear category tiles that guide users where to go next
✅ Embedded community moments like events and founder messaging
✅ Integrated product reviews and “shop the look” blocks to drive trust
✅ Organised content hierarchy to feel effortless, not cluttered
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💡 Pro Tip: Always think about your homepage as a guided experience. Lead customers where you want them to go—don’t make them scroll aimlessly. |
2. Aquadoor Design
Theme Used: Broadcast
Modern, flexible, and easy to use. Perfect for independent business owners who need a store that’s both powerful and manageable without ongoing developer support.
From DIY Chaos to Thoughtful Flow: How We Refreshed a Handmade Linen Store
Aquadoor Design had gorgeous, handcrafted products—but an 8-year-old Shopify theme was holding them back. The homepage felt clunky, the imagery was oversized, and simple tools like cross-sells or newsletters were hard to implement.
So we rebuilt their store using the Broadcast theme—perfect for solo founders who want flexibility without hiring a dev every week.
What We Fixed:
✅ Rebuilt the homepage layout to highlight lifestyle photos and product benefits
✅ Added smart selling tools like “quick add to cart,” cross-sells, and recently viewed
✅ Set up customer-friendly features like back-in-stock alerts, sticky cart, and pre-orders
✅ Improved site navigation with a mega menu, product filters, and search
✅ Made it self-manageable so the founder can easily update promos and products
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💡 Pro Tip: If you’re doing everything solo, choose a theme that works for you—not against you. Broadcast’s user-friendly backend makes all the difference. |
3. Little Bloom Room
Theme Used: Prestige
Elegant layout, clean structure, and powerful built-in functionality—ideal for improving UX without needing heavy custom coding.
From Checkout Confusion to Seamless Gifting: Fixing the Floral Customer Journey
Little Bloom Room had one of the most common problems we see: a beautiful product, but a website creating chaos behind the scenes. Customers were skipping delivery steps, card messages were going missing, and add-ons (like candles and gift cards) were buried.
We rebuilt the store using Prestige, a theme that blends boutique-level design with practical functionality.
What We Fixed:
✅ Revamped the product page layout so add-ons are visible and easy to select
✅ Streamlined the delivery and message flow to capture key info at checkout
✅ Cleaned up the cart UX to reduce abandoned orders and miscommunication
✅ Added arched imagery and seasonal homepage blocks to reflect the brand’s aesthetic
✅ Ensured mobile-friendliness with sticky carts and easy navigation
If you rely on custom orders or gifting, your product page should feel like a guided form—make it easy to personalise and check out.
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After:
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💡 Pro Tip: If you rely on custom orders or gifting, your product page should feel like a guided form—make it easy to personalise and check out. |
Want a homepage that sells? Let’s build together.
If your homepage still feels like a placeholder or worse, if it’s confusing your customers, it’s time for a change.
What we’ve done for Mischief Apparel, Aquadoor Design, and Little Bloom Room isn’t magic. It’s about understanding what your customers need before they hit “add to cart” and building a site that guides them there seamlessly.
At House of Cart, we specialise in rebuilding Shopify homepages that convert—with smart UX, beautiful layouts, and tools that give you control (not tech headaches).
Whether you’re a solo founder or scaling up, we’re here to make your store work as hard as you do.
👉 Click here to book a free strategy call with us.
Big love,
Anna x
