If I Were Prepping for BFCM Right Now… Here’s Exactly What I’d Do

BFCM is just around the corner — and this year, competition will be fiercer than ever.

Between rising ad costs, shorter attention spans, and more brands fighting for the same wallet, one thing’s clear:

You need a bulletproof plan to win.

I don’t sell products myself, but if I did?

Here’s exactly how I’d be prepping my Shopify + Klaviyo setup right now to turn browsers into buyers and maximise every click this holiday season.

Let’s jump in.

Tip #1: Optimise for Mobile First

Mobile shopping dominates BFCM — but most Shopify stores still lose sales on small screens.

If your site isn’t converting on mobile, you’re leaving money on the table.

Here’s where to start:

✅ Test your store on different devices

✅ Use fast-loading, high-quality images

✅ Keep CTAs large, clear, and thumb-friendly

✅ Make checkout friction-free and distraction-free

💡 Pro Tip: Use Shopify’s speed insights + live testing on mobile. One second of delay = lost conversions.

Tip #2: Get Your Bundles, Upsells & Cross-Sells Live

BFCM isn’t just about discounts — it’s about maximising cart value.

Bundles, upsells, and cross-sells drive higher AOV and create offers shoppers can’t ignore.

Here’s what to do:

✅ Launch product bundles early to test what resonates

✅ Add “complete the look” cross-sells on Product Details Page (PDPs) and carts

✅ Use Klaviyo to trigger personalised upsell emails

✅ Offer free shipping thresholds to lift average spend

💡 Pro Tip: Track bundle attach rate + AOV now so you know what to double down on during BFCM.

Tip #3: Segment Your Klaviyo List

Your Klaviyo list is your BFCM powerhouse — but blasting the same email to everyone wastes money and damages deliverability.

Key segments to build now:

✅ VIP buyers → highest-value customers get early access

✅ Engaged subscribers → your warm audience

✅ Lapsed customers → re-engage with a “win-back” offer

✅ Cart abandoners → automated reminders close extra revenue

💡 Pro Tip: Warm up inactive subscribers before November to avoid landing in spam during peak BFCM sends.

Tip #4: Nail Your Offer Strategy (It’s Not Always Discounts)

During BFCM, everyone discounts — so stand out by adding value:

✅ Limited-edition bundles

✅ Exclusive pre-sale access

✅ Free shipping or free gifts

✅ Countdown-timer-driven flash deals

💡 Pro Tip: Test multiple offers now. By October, you’ll know exactly which to lead with on BFCM weekend.

Tip #5: Streamline Checkout & Automate Recovery

Busy shoppers won’t fight your checkout flow — if it’s clunky, they’ll bounce.

Fix it before the flood of traffic hits:

✅ Enable express pay (Shop Pay, PayPal, Apple Pay)

✅ Offer guest checkout for speed

✅ Use progress indicators to reduce drop-off anxiety

And because not everyone converts on their first visit:

✅ Set up Klaviyo cart recovery and browse abandonment flows

✅ Layer in SMS reminders for time-sensitive offers

✅ Use exit-intent popups to re-capture buyers before they leave

💡 Pro Tip: Klaviyo cart recovery emails convert 2 times higher during BFCM compared to regular campaigns.

Why This Matters Right Now

The brands that win BFCM aren’t the ones with the biggest discounts — they’re the ones that prepare early.

These 5 steps are about reducing friction, increasing cart value, and creating better experiences before the flood of traffic hits.

👉 Grab your FREE 30-Point BFCM Shopify + Klaviyo Checklist here.

Want an Experienced Eye on Your BFCM Strategy?

Sometimes you don’t need more numbers — you need clarity on what to do next.

At House of Cart, we help Shopify founders optimise their store and Klaviyo flows so every visit, click, and open turns into sales.

If you want an expert eye on your BFCM strategy, we’d love to help.

👉 Book your FREE BFCM strategy call here.

Big love,

Anna x