The Shopify win I didn’t see coming 👀🤯

Sundays with Anna | Newsletter #30

I thought I had a pretty solid handle on what made a Shopify store convert.

7 years in, 400+ builds later… I thought I’d seen it all.

And then one client changed everything.

They came to me with a gorgeous store: clean design, stunning photography, plenty of content. On paper, it looked perfect. But behind the scenes? Sales were barely trickling in.

I’ll be honest — I assumed we’d need a big rebuild. But instead, we did the opposite:

➝ We removed half the noise.

➝ Simplified the homepage.

➝ Made it easy to buy — fast.

30 days later? Sales had doubled.

It was such a powerful reminder that growth doesn’t always come from doing more.

Sometimes, it’s about making space for the things that matter.

Less fluff.

Less friction.

Less overwhelm for your customer.

And honestly, it shifted how I approach every Shopify project now.

Has a customer or client ever done that for you — challenged your perspective in the best way?

Hit reply and tell me. I’d love to hear your story.

Here’s to better, simpler growth,

Anna x

Sundays with Anna is a delightful mix of stories, reflections, and insights to brighten your weekend.

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