Revamp Your Email Marketing: 7 Must-Know Trends for 2023

2023 is all about showing rather than telling.

This year, it’s all about capturing the reader's attention with bold graphics, wild colors, and fun animations. Join the rebellion and break free from traditional email design with these 7 innovative trends that will make your messages stand out.

In a world where less than 20% of emails are opened, images have to do all the heavy lifting in capturing the reader's attention. And what better way to do that than to make product photos appear to levitate in midair? It's almost like magic! These floating images are so realistic that readers will want to reach through the screen and grab them.

Squares and rectangles are so passé. In 2023, we're all about irregular frames like starbursts, pill shapes, and other wacky abstractions.It's like arts and crafts for grown-ups! With bright colors and off-kilter placements, these frames give emails a fun and playful aesthetic that'll transport readers back to their childhood.

Who needs legible headlines anyway? This year, designers are taking the headline and overlapping it with images, colors, and even other text. It's like a game of Twister, but for your eyes! While this may seem counterintuitive, it adds a dynamic and rebellious feel to the email that reflects the global sentiment of pushing against the status quo.

The drop shadow is back, baby! But this time, it's coming back in style with colorful and patterned drop shadows, especially for CTA buttons. It's like skeuomorphism, but with a twist! These bold outlines add a touch of nostalgia to the email, reminding readers of a simpler time when everything was bright and colorful.


Why stick to one design style when you can have them all? In 2023, email designs are showing a mixture of opposing techniques like 2D and 3D graphics, as well as combining real-life photos with illustrated graphics.It's like a mash-up of your favorite things! This trend creates a unique and dynamic visual experience that'll keep readers engaged from start to finish.

Add some pizzazz to your emails with animated GIFs! These are becoming more popular, adding a touch of playfulness and fun to emails. Not only are they entertaining, but they're also useful for showing products in action.

2023's email trend is all about bright colors! With so much bad news lately, a pop of color can put a smile on anyone's face. This trend is taking it to the extreme and saturating entire emails with joyful hues. Even traditionally "sad" colors like blue are getting a makeover in energetic tones. So get ready for an immersive experience that'll make you feel like you're in a rainbow!



Did you read these?

View all
What is DMARC?
Recap of 2023
Klaviyo Reviews!