The XY&Z Blog

Time to get Legally Compliant!
Are your legal templates up to scratch? I'm talking Shipping, Returns, and Privacy policies. What about your T&Cs and Cookies policy? I'm excited to share some fantastic news! We have partnered with Foundd Legal to bring you peace of mind...
Next Steps for Maximised Return after you launch your New Build or Rebuild
Implement SEO (Search Engine Optimisation) Why SEO? SEO helps your store appear in organic search results, driving free, long-term traffic to your site. While our rebuild has set a strong foundation, ongoing SEO efforts are necessary to improve visibility and...
Importance of Paid Ads After a New Build or Rebuild
Our primary focus is on enhancing your site’s user experience and optimising for conversions. While these improvements set a solid foundation for turning visitors into customers, attracting those visitors to your site is equally crucial. This is where paid advertising...
Is Shopify Optimised for SEO?
Shopify provides a solid foundation for SEO, but it requires additional efforts to fully optimise a store for search engines. Here’s a breakdown of what Shopify offers and what typically needs to be done for complete SEO optimisation: Shopify's Built-In...
What is DMARC?
Check if your DMARC is set up correctly here. That’s it! See, it's a breeze – easier than you might have thought.  
Recap of 2023
As we wrap up 2023, we're looking back on the amazing journey we've shared. Your presence in the House of Cart community has made this year truly special, and we wanted to take a moment to express our deepest appreciation....
Klaviyo Reviews!
All your data in one place makes it easy to collect more reviews from the right people. Save more time in the day and streamline your customer experience by consolidating all platforms for customer data and omnichannel marketing – email, SMS,...
GET READY FOR BFCM Part 2 - Shopify Analytics - Make Data Driven Desisions
We know how overwhelming it can be, Dana. Data pouring in, but insights staying hidden. Shopify Analytic Handbook can transform confusion into clarity. You'll learn what you need to utilise and implement to leverage your data effectively, empowering you to...
GET READY FOR BFCM Part 3 - Mastering Shopify SEO
No fluff, no jargon, just straightforward advice to skyrocket your Shopify store's visibility and conversions. Here's why this guide is a game-changer for you, Dana. This guide is not your typical SEO manual.  It's designed to unlock your store's full...
Backup - Copy themes
  You've poured your heart and soul into your dream website. It's a reflection of your passion, your expertise, and your dedication to making a difference in people's lives. But then, in a moment of distraction, you accidentally delete crucial...
Featur: Stamped.io - Loyalty!
At House of Cart, we take pride in providing exceptional services that align with your unique business needs. That's why we're offering you an opportunity to have Stamped.io expertly installed and set up on your website by our talented team....
GET READY FOR BFCM - Part 1 Product page optimisation
Are you tired of visitors leaving your product pages without making a purchase?  Frustrated by low conversion rates and missed sales opportunities?  We've got you covered! Our easy-to-follow guide is packed with actionable insights, real-world examples, and expert advice that...
GET READY FOR BFCM Part 4 - Complete store CRO Checklist MUST HAVE for the sale season!
We know that running a business while balancing family life can be a juggling act. That's why we're excited to introduce you to something that can make a significant impact on your e-commerce success. Our E-commerce Conversion checklist dives deep...
Meet The Newest Member of HOC - AVA
THE AI ASSISTANT REVOLUTIONISING THE LAUNCH OF OUR NEW ECOM STORE - STICKER CLUBHOUSE. House of Cart has jumped into the world of AI and we’ve been using ChatGPT extensively as a source of information for our Sticker Clubhouse launch.  The...
Revamp Your Email Marketing: 7 Must-Know Trends for 2023
2023 is all about showing rather than telling. This year, it’s all about capturing the reader's attention with bold graphics, wild colors, and fun animations. Join the rebellion and break free from traditional email design with these 7 innovative trends that...
Transform Your Business with AI
The eCommerce industry is constantly evolving, and AI technology is leading the way.  As AI becomes more accessible, it's becoming increasingly important for eCommerce businesses to use it as a tool to stay competitive and increase sales. Not only is...
Is Meta breaking up with Shopify? Something big is brewing!
Meta, formerly known as Facebook, is making changes to their Shops support in the US. (And just like with any update, AU and the rest of the world is sure to follow...) Don't worry, we've got you covered with all...
BUDGETING FOR SUCCESS Preparing Your Business for the New Financial Year
As an aspiring entrepreneur and a dedicated parent, finding the right balance between growing your business and maintaining a stable family life is essential. That's why effective budgeting becomes your superpower. To ensure your business is prepared for growth and...
Make a bigger impact and reach more people, without the extra work Work less, grow more
50% of marketers say they struggle to produce enough content...but only 29% of leading marketers are repurposing content strategically. The Solution? Content Repurposing. It's the process of reworking your existing, high-quality content and presenting it in a different form on...
HOC on Tour
FINALLY! It’s been SO hard keeping this under wraps but I can finally share with you my epic trip to the Philippines! I was invited to speak at FiltaCon, a three-day conference held on the beautiful island of Boracay, and...
The Subscription Business is Booming Are You Ready to Ride the Wave?
  McKinsey predicts that, by 2025, the subscription box market will reach a staggering $473 billion, up from just $15 billion in 2019.  So how can you capitalize on this trend and build your own subscription box business? Read on...