The XY&Z Blog

GET READY FOR BFCM - Part 1 Product page optimisation
Are you tired of visitors leaving your product pages without making a purchase?  Frustrated by low conversion rates and missed sales opportunities?  We've got you covered! Our easy-to-follow guide is packed with actionable insights, real-world examples, and expert advice that...
GET READY FOR BFCM Part 4 - Complete store CRO Checklist MUST HAVE for the sale season!
We know that running a business while balancing family life can be a juggling act. That's why we're excited to introduce you to something that can make a significant impact on your e-commerce success. Our E-commerce Conversion checklist dives deep...
Meet The Newest Member of HOC - AVA
THE AI ASSISTANT REVOLUTIONISING THE LAUNCH OF OUR NEW ECOM STORE - STICKER CLUBHOUSE. House of Cart has jumped into the world of AI and we’ve been using ChatGPT extensively as a source of information for our Sticker Clubhouse launch.  The...
Revamp Your Email Marketing: 7 Must-Know Trends for 2023
2023 is all about showing rather than telling. This year, it’s all about capturing the reader's attention with bold graphics, wild colors, and fun animations. Join the rebellion and break free from traditional email design with these 7 innovative trends that...
Transform Your Business with AI
The eCommerce industry is constantly evolving, and AI technology is leading the way.  As AI becomes more accessible, it's becoming increasingly important for eCommerce businesses to use it as a tool to stay competitive and increase sales. Not only is...
Is Meta breaking up with Shopify? Something big is brewing!
Meta, formerly known as Facebook, is making changes to their Shops support in the US. (And just like with any update, AU and the rest of the world is sure to follow...) Don't worry, we've got you covered with all...
BUDGETING FOR SUCCESS Preparing Your Business for the New Financial Year
As an aspiring entrepreneur and a dedicated parent, finding the right balance between growing your business and maintaining a stable family life is essential. That's why effective budgeting becomes your superpower. To ensure your business is prepared for growth and...
Make a bigger impact and reach more people, without the extra work Work less, grow more
50% of marketers say they struggle to produce enough content...but only 29% of leading marketers are repurposing content strategically. The Solution? Content Repurposing. It's the process of reworking your existing, high-quality content and presenting it in a different form on...
HOC on Tour
FINALLY! It’s been SO hard keeping this under wraps but I can finally share with you my epic trip to the Philippines! I was invited to speak at FiltaCon, a three-day conference held on the beautiful island of Boracay, and...
The Subscription Business is Booming Are You Ready to Ride the Wave?
  McKinsey predicts that, by 2025, the subscription box market will reach a staggering $473 billion, up from just $15 billion in 2019.  So how can you capitalize on this trend and build your own subscription box business? Read on...
KLAVIYO REVIEWS Your entire customer journey in one platform
All your data in one place makes it easy to collect more reviews from the right people. Save more time in the day and streamline your customer experience by consolidating all platforms for customer data and omnichannel marketing – email, SMS,...
Are We Headed for Another Global Financial Crisis?
That's the number one question on most entrepreneur's mind...  And it's understandable given the current state of the global financial landscape. Banks are going bust, inflation is burning a hole in our wallets, and interest rates are being hiked at...
Big Changes Are Coming!
Google is phasing out its old analytics tool, and they're replacing it with a brand-new one called Google Analytics 4. It's a smarter, more powerful tool that will help you learn more about your customers and grow your business even...
My website vanished with a single accidental keystroke
You've poured your heart and soul into your dream website. It's a reflection of your passion, your expertise, and your dedication to making a difference in people's lives.  But then, in a moment of distraction, you accidentally delete crucial parts...
Black Friday Cyber Monday BFCM
Year after year there are whispers of ‘Black Friday fatigue’ and suggestions that shoppers are going to pack it all in, so should you even bother this year? Do you need to care?  Retail shopping returned to somewhat regular operations...
Get Ready For A Record-Breaking Holiday Season
$1.12T That's the forecasted amount that will be spent globally this holiday season. So, how are you going to make sure that your Shopify store gets a piece of that Black Friday/Cyber Monday (BFCM) pie? Let’s review some strategies that...
Black Friday Cyber Monday
  In less than a month, you're either about to make the most money you've ever made, or lose the most money you've ever lost... And it all depends on what you take from our BFCM 2022 strategy series. Are...
Top 5 Tips To Get The Most From Your Black Friday Email Marketing Strategy in 2022
The secret to a successful Black Friday email marketing strategy is planning in advance. So before the hectic days of Black Friday and Cyber Monday arrive, make sure you have your BFCM email marketing strategy ready with these 5 tips....
13 Free Publicity Ideas That Will Get Your Business Press (pt.2)
In our previous edition, we discussed 6 out of the 13 Free Publicity Ideas That Will Get Your Business Press. Here's the 2nd part where we reveal the remaining 7 ideas... Ready?     Awards go a long way in...
13 Free Publicity Ideas That Will Get Your Business Press (pt.1)
 Publicity is a great way to raise the profile of your small business. In a world of viral marketing and social media, how can small firms get free publicity to promote their business? To get you started, we rounded up...
Connect to Consumer (Pt.2)
Building and scaling an online business is as much about staying on top of market trends as it is optimizing your website for conversion. The eCommerce market moves quickly and your customer's tastes and expectations can change in a very...