The XY&Z Blog

klaviyo email marketing · klaviyo reviews ·

KLAVIYO REVIEWS Your entire customer journey in one platform

All your data in one place makes it easy to collect more reviews from the right people. Save more time in the day and streamline your customer experience by consolidating all platforms for customer data and omnichannel marketing – email, SMS,...

email marketing strategy · klaviyo email marketing · shopify apps · shopify shipping ·

Are We Headed for Another Global Financial Crisis?

That's the number one question on most entrepreneur's mind... And it's understandable given the current state of the global financial landscape. Banks are going bust, inflation is burning a hole in our wallets, and interest rates are being hiked at...

google analytics · shopify analytics ·

Big Changes Are Coming!

Google is phasing out its old analytics tool, and they're replacing it with a brand-new one called Google Analytics 4. It's a smarter, more powerful tool that will help you learn more about your customers and grow your business even...

backup · rewind app ·

My website vanished with a single accidental keystroke

You've poured your heart and soul into your dream website. It's a reflection of your passion, your expertise, and your dedication to making a difference in people's lives. But then, in a moment of distraction, you accidentally delete crucial parts...

bfcm · black friday · cyber monday ·

Black Friday Cyber Monday BFCM

Year after year there are whispers of ‘Black Friday fatigue’ and suggestions that shoppers are going to pack it all in, so should you even bother this year? Do you need to care? Retail shopping returned to somewhat regular operations...

linkpop · shopify checkout · shopify markets ·

Get Ready For A Record-Breaking Holiday Season

$1.12T That's the forecasted amount that will be spent globally this holiday season. So, how are you going to make sure that your Shopify store gets a piece of that Black Friday/Cyber Monday (BFCM) pie? Let’s review some strategies that...

bfcm · email marketing campaign ·

Black Friday Cyber Monday

In less than a month, you're either about to make the most money you've ever made, or lose the most money you've ever lost... And it all depends on what you take from our BFCM 2022 strategy series. Are...

bfcm · email marketing strategy ·

Top 5 Tips To Get The Most From Your Black Friday Email Marketing Strategy in 2022

The secret to a successful Black Friday email marketing strategy is planning in advance. So before the hectic days of Black Friday and Cyber Monday arrive, make sure you have your BFCM email marketing strategy ready with these 5 tips....

13 Free Publicity Ideas That Will Get Your Business Press (pt.2)

In our previous edition, we discussed 6 out of the 13 Free Publicity Ideas That Will Get Your Business Press. Here's the 2nd part where we reveal the remaining 7 ideas... Ready? Awards go a long way in...

13 Free Publicity Ideas That Will Get Your Business Press (pt.1)

Publicity is a great way to raise the profile of your small business. In a world of viral marketing and social media, how can small firms get free publicity to promote their business? To get you started, we rounded up...

Connect to Consumer (Pt.2)

Building and scaling an online business is as much about staying on top of market trends as it is optimizing your website for conversion. The eCommerce market moves quickly and your customer's tastes and expectations can change in a very...

Connect to Consumer (Pt.1)

Shopify is always upgrading its platform and with dozens of updates every year, we know it can be hard to keep up. After all, it’s not easy to keep track of every update while you’re busy building your business. We...

The Most Asked Email Marketing Questions Of Them All

In our bi-monthly newsletter, we always ask YOU – our dear readers, for topics to discuss and the top 2 most common questions we receive are: How to grow your email list How to create subject lines that get opened...

The Email Marketing Cheat Sheet

Proven email marketing strategies to grow your list, captivate your audience, and expand your business We have compiled 5 extremely actionable email marketing tips you can implement right now that will help you leverage your time and energy and get...

7 Basic Emails to Boost Your Ecom Store Sales

You have a subscriber… now what? When it comes to your emails, you may have heard the saying, “The money’s in the list.” And that saying is a lie. Well, it is and it isn’t. Here’s why… Having a list isn’t enough....

Common Shopify Website Mistakes

In the last edition of our newsletter, we list down the Most Common Mistakes Entrepreneurs Overlook that Kill their Sales. This time, let's dive deeper and discuss the Common Shopify Website Mistakes along with our tips and techniques that you can use to maximize your earning potential. Let's...

Website Credibility 101

We've all been there - mindlessly, or purposely, shopping online - when finally, we see a product we absolutely must-have. After visiting the website and taking a further look, we're a bit turned off. The site looks like it could...

Website and Design Mistakes to Avoid Making

Many small business owners design their own websites to save money and have more control over the project. Unfortunately, the concept of good web design is often overlooked causing customer losses. For a growing brand, a professional-looking website is required...

5 Common Email Marketing Pitfalls

Email marketing is undoubtedly one of the most preferred and effective means of marketing. Unfortunately, most businesses are doing it wrong... Read on to discover 5 reasons why your emails may not be performing as well as they should, as...

4 Common Mistakes Shopify Merchants Make When Installing or Uninstalling Apps

Shopify apps are a great way to enhance your Shopify store but mistakes when installing/uninstalling them are inevitable. That's why learning about what to do and how to do it is a game-changer. Here's a handy guide to help you...

Previous 1 2 3 4